Which Should You Sell?

Summary

• Wenn du ein Produkt hast, das leicht zu verkaufen ist, nutze es als Vorderseite an.
• Konzentriere dich als Unternehmer auf die Aufstiegsmöglichkeiten der Kunden, die später das teurere Produkt kaufen können.
• Die LVB-zu-KAC-Verhältnisse sind entscheidend für Produktentscheidungen.
• Ein Produkt für 2.000 Dollar hatte ein LVB-zu-KAC-Verhältnis von 30:1.
• Ein anderes Produkt für 15.000 Dollar hatte ein LVB-zu-KAC-Verhältnis von 12:1.
• Es gibt mehr Nachfrage nach einfacheren Produkten, wie Haarstilschulungen, verglichen mit teureren Business-Coaching-Diensten.
• Nutze das rentable, einfache Produkt, um Kunden kosteneffizient zu gewinnen.
• Verlege den Fokus dann auf Produkte mit höherem Preis, sobald Kunden qualifiziert sind.

Video

How To Take Action

A good way of doing this is to start with an easy-to-sell product to attract customers. Think of something simple and affordable—like a basic service or a low-cost item. Once you have some customers, you can focus on offering them more expensive options.

If you have a small business, find out which of your low-cost products or services have the best LTV-to-CAC ratio. For example, a product that costs $2,000 might have a ratio of 30:1, meaning it’s very profitable. Use this product to bring in new customers.

After you have these customers, shift your focus to selling them higher-priced items or premium services. This is called "Ascension." For example, you might start with a simple hair styling course that is easy for people to buy. Once they trust you, offer them a more expensive business coaching service.

This strategy works because it’s easier and cheaper to sell to existing customers than to find new ones. Using a high LTV-to-CAC ratio product first means you’re making a good profit from the start.

Remember that more people will likely buy simpler, cheaper products than expensive ones. Use this to your advantage. Start with easy sales, then gradually introduce higher-priced options to those customers who show interest. This way, you’re always maximizing your profit while keeping costs low.

Concentrate on using your best low-cost product to get customers in the door, and then provide them with opportunities to upgrade to more expensive options.

Full Transcript

so she did hairstyle stuff and so she's like okay I can teach hairdressers how to do this particular type of cut so that was her low ticket thing and she's like or I've got this business coaching thing that's like $115,000 so one thing was 15 grand the other was two grand I just asked what's the LV to CAC ratio for each of these products and so for the 2K product it was uh 30 to1 and for her 15K product it was 12 to1 but this one was more money well we've got bigger LTV to C here so the only reason I wouldn't do this is if there's way fewer of these clients but there's way more hair stylists that just want to learn a new style than people who want business coaching I like okay so we have a way bigger market and a bigger discrepancy in LTB to CAC well let's just do as much as this as possible and then take this thing and put it behind so you acquire customers as profitably asly possible and then your focus goes on ascension if you have one thing that's really really easy to sell use that as the front end and then basically your focus as the entrepreneur is on the Ascension for those people who then become qualified to buy the the more expensive one