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Warum Unternehmenswert wirklich zählt

Alex erklärt, warum Enterprise Value trotz Kritik an fiktiven Zahlen wichtig ist und wie er Liquidität und Investitionsmöglichkeiten für Gründer schafft.

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Alex
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MoreMozi

Alex Hormozi

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Clip
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2:42
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MoreMozi Videos
Originaltitel
Does Enterprise Value Matter?
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Volltranskript auf dieser Seite

Was du mitnimmst

  • Unternehmenswert zählt erst, wenn Miete, Haus und Grundbedürfnisse schon durch Cashflow gedeckt sind.
  • Unternehmenswert ist die steuereffizienteste Art, Vermögen aufzubauen, weil er ohne laufende Steuerlast wächst.
  • Mit hohem Unternehmenswert kann man Kredite und Kreditlinien aufnehmen, ohne Anteile zu verkaufen.
  • Wer nicht weiß, wie er nächsten Monat die Miete zahlt, sollte sich nicht um Unternehmenswert kümmern.
  • Je größer das Business wird, desto wichtiger wird der Unternehmenswert als nächste Stufe des Spiels.

Volltranskript

Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.

5 Abschnitte

0:00You don't understand the value of enterprise value. Of course, you build net worth without taxes, but it's fictional numbers that can't liquidate. I like cash flow, hard cash. Thanks to BLCCT GJ. Um, let me tell you why enterprise value [ __ ] matters. So, enterprise value is important for a variety of reasons. Enterprise value dictates how valuable something is. So Stripe for example is not publicly traded but people are willing to invest money in it and so the founders can get liquidity and so what you want is to be able to spend something but the thing is is that that comes from the position of not of already not having enough. So let me explain. Once a business actually has enterprise value, it usually has already generated or had the ability to generate more than sufficient cash flow for the owner, which means that all the excess cash flow the that the business generates is going to be transferred to the owner in a tax inefficient manner.

0:56And so then what happens is that you want to have growth in your net worth that isn't affected by taxes, right? And so if you say, "I want cold hard cash." Cool, bro. You want to pay your rent. I get it. after you're done paying your rent and after you pay your house off and after you pay for your parents house and after you pay for their cars and your cars and your kids' schools and all that, there's still cash flow coming in. And then you're like, "Well, I want to upgrade all my cars." Okay, great. And then I want a vacation. Cool. Cost 100 grand if you want to be a [ __ ] baller. Okay, then what? Right? Then you want the most efficient tax vehicle for building wealth, which is your enterprise value. Guess what else you can do with a highv value enterprise?

1:37You can take loans against it. You can get lines of credit. It becomes an asset. You can raise capital on at that. Right? And so said differently, there's levels to this game. If you want to move up levels, you need to play a different game.

2:01And you have to graduate. If you can't, if you don't know where your rent's coming next month, [ __ ] enterprise value. Being super real here. [ __ ] enterprise value. If you have those things satisfied and the vast majority of my content I try to make for business owners, right, who are trying to get bigger, who are trying to scale, um, enterprise value becomes increasingly important. Basically, the bigger you get, the more you satisfy your needs and the people around you's needs. At some point, then it becomes about the game. And to be clear, I'm not saying this game is the only game worth playing and there's not other games in life that are worth winning. But in the game of business, net worth becomes the objective measure.

2:38And so that's how that works. Go.