Risiko und Chance im Media-Business

0:0015 to 20,000 a month uh YouTube business. Okay. A podcast about soccer in Spanish. Awesome, dude. Congrats. Um I've been making the same amount per year. I've been focusing on the content and not on the business. How can I scale this up? Okay. So, I'm going to bet that you probably have So, I actually don't know what your monetization vehicle is. So, I don't know if you're doing sponsorships or if it's ad revenue. Um I'm going to guess that it's one of those two things because just the way you described it, you probably if you were selling something, you probably would have mentioned your product. So, I'm going to assume that you don't have a product and that you were just basically a media business, which there's nothing wrong with that. So, if you want to So, think about it like this. There's there's a couple ways you can grow the business. Number one is that you can sell more media spots.

0:41That's the easiest thing you could do to grow the business. So, that would be like outreach to other people who have uh who who buy media in your type of business and are willing to buy more ad spots. That's like thing one. That's going to be capped though based on the amount of eyeballs and impressions that you're getting. But that would be like the fastest lever. The second, you know, thing that would take a little bit longer would be like I'm going to keep what I have and just kind of expand my channel so I can charge more with the ones that I've got. That'd be the second way. The third way is, and this is a this is a smart cookie way of doing it, is it depends on how much uh getting in the game you want to be, right? And so when you have a media business like you do, um I see this as this big continuum of risk and reward. Okay? So, if you want, you know, low risk here and then you've got high risk and potentially higher reward, you're on this side. And I'll walk you through the options that you have besides what I just outlined.

1:33So, the uh the lowest risk thing that you can do is you can just be an affiliate, which means that you send traffic and you get paid after the sale. All right? That is the the single easiest thing you can do. Uh the next thing you can do is you can do media sponsorships, which is what you're doing, right? So, now you're saying, "Hey, I want to get paid no matter what. I don't care what your outcomes are." Okay. Oops. I should say ship. All right. Whatever. You get the idea. Media sponsors. The next level that you can think about is you can do white label.

1:58Okay. Uh which means that you can go and uh find a product that you like. You can drop ship it or you can like you're not manufacturing anything like that, but you white label it and you put your brand on it and people buy it from your channel. Uh the next thing you can do is you can do a minority uh deal which is where you find an existing product that you like a lot. So maybe it's one of your bigger sponsors and say hey I will make this you know more exclusive for me but I want some points of equity. I want sort sort of royalty or rev share on what I can bring you and so that gives you a nice mix of uh upside today and upside down the line.

2:32Uh and you trade some sort of exclusivity with that. Now you don't have to do exclusivity obviously depends on the size of your brand. Um but those are things that you could explore. Now the the last and most risky but highest reward would be uh you own 100%. Right? So you actually just you build your own product or service and you have free advertising from your existing media business to go sell that. But I want to I want to warn you that's getting into the game like you're getting into the business of business.

3:00And so these two are significantly easier. This one is pretty easy too. I might flip these. So like one, two, and minority deal, you basically just keep making media and you just change the economics of how you make media. White labeling and you owning your own thing are you really getting into the game of business. You owning a product that you can sell will for sure be the thing that can get you the most money. It's also a distraction if you don't have the resources. Cool. So hopefully they give you a little bit of outline in terms of like how you can think through um how to make more with the existing thing you have. But the the easiest things here is more eyeballs.

3:37If you're already just like, I don't want to change anything, just get more eyeballs, make more media. Uh or increase sponsors. That would be the easiest, fastest that you could do. All right. Cool.