Das eigene Outbound-System skalieren

0:00I think outbound overall is one of the more difficult ones to crack at scale because you're going after the most valuable attention resource. And so it's also the most heavily protected. And so it's kind of like it's one degree separated from things that regulate it and make it illegal. And there's definitely some elements of outreach that are illegal because it is so effective. Like the most effective ways of doing it are not allowed. And so you have to literally go like they handicap outreach legally so that people don't do it. Otherwise all of our phones would be getting texts 24/7 non-stop with promotions and everyone would hate it.

0:37And so it's like you have to at the end of the day all we're trying to do is still approximate someone you know reaching out to you. And then it just takes a ton of technology and a ton of like legal skirting in order to fundamentally just accomplish that one thing which is just texting someone an offer and having them read it. Like that's basically it, right? Um so the second part of the question was um when can someone consider starting outbound? >> Yeah. When what do you think particular executive in the 10 million to $20 million range revenue should what we should consider when they say hey I want to start a hub program I probably doubled in it didn't work what they should think about when they want to get

1:13>> sounds like you want me to make a testimonial for your service. um which I won't do. But um I'll say that in general um outbound is a is a is a great channel overall um to pursue. In terms of timing, it's the same thinking process that you would apply to scaling a business at any point, which is what's the return on the resources allocated and it would be a riskadjusted return.

1:37So if I think that you know outbound or ads or making content or doing affiliates or signing up whatever is going to be uh is going you know I expect it's going to generate this return I think likelihood occurs is why um I mean this is literally what we do when we look at adjusted return we say like how what do we think could happen what's our confidence level and then what are the resources uh required in order to do it and those are the three kind of variables that we think through and then once we have that we get a riskadjusted return and then we say okay we're gonna allocate our attention to the thing that's going to get us the highest return but I think that's a meta frame more so than like when is the specific time for a business between X and Y to do your specific thing. They should do the whatever is the highest return vehicle for them. Now I think selecting between vendors or selecting between paths like if you can find somebody who has done it just like has taken something similar to what you're doing to where you want to go and has done it many times then I would have a higher degree of confidence and so I'm willing to pay more for higher confidence because my risk adjusted return is still higher even if it quote costs more. And so I think that's a great way for anybody who sells B2B um in terms of reframing price which is like there's absolutely someone who is less for sure. But the question is it not that it's more or less but what's the risk adjusted return which is that they cost less but they're also less likely to help you hit your goal. And so it's actually a riskier move. So if you were buy a penny stock it's cheaper than buying you know some stock in Apple but the riskadjusted return is way higher and you getting a 10% return on Apple than you getting a 100x return on this penny stock. That's how I'd frame it.

3:11>> That's really awesome.