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Was du mitnimmst
- Eine Firma zu verkaufen heißt im Kern, einen wiederkehrenden Umsatzstrom zu verkaufen, dessen Preis sich aus erwartetem Ertrag minus einem Risikoabschlag ergibt.
- Je länger Kunden bleiben und je verlässlicher und vielfältiger die Kundengewinnung ist statt nur einer Quelle, desto höher der Verkaufspreis.
- Der Wert einer Firma sinkt, sobald der Käufer selbst aktiv etwas tun muss, ein reines Cashflow-Asset ist am wertvollsten.
Volltranskript
Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.
0:00Is it possible to sell or exit a business community that is built on school? Thank you. Um I see no reason why it wouldn't be possible to exit a community like this. The big thing that will matter is the marketing system, and this is why the inputs are so important. It's the marketing system that ties to the revenue. So, fundamentally, when you buy a business or you sell a business, you're selling an annuity, which is just a fancy word for an annual recurring revenue stream.
0:24And so, the buyer wants to get a return on that revenue stream, and then they're going to add a discount, which is applied based on risk. And so, it's how likely is it that this business will continue to run and or grow and remain profitable for the foreseeable future. If they buy your, you know, community and say, "Well, I think this thing, you know, the average customer stays 3 months, and I don't know how long, you know, how they even get customers." Then you might sell for 25% of your annual revenue, right? Which would be like kind of a small exit. If you could prove that people stayed for a year, and then you had a really reliable way of getting people in, and there was no risk associated, and it was a, you know, you had a team of VAs that does outbound, uh then you'd be like, "Okay." Or I have a network of, you know, 20 influencer pages that I that I drive traffic from.
1:10Whatever it is that it's not oneitis, it's not one source, you have a lot of different streams that you have that are reliable, then it becomes a much more viable thing. And so, everything that has to do with selling a business is how much of it is an asset versus a job, right? As in like, what is the person who's buying it have to do? If they have to do something, it immediately goes down in value. Like, if I can just buy this asset that kicks off cash, which is like when you buy a building, they're really viable because they kick off cash, you don't have to do a lot. Now, sure, there's stuff you have to do, but there's people that are already in place when you buy an asset like that. And so, that is fundamentally, uh what goes into it. So, any asset is sellable if it has the characteristics of a sellable business.