Mehr Kunden gewinnen: die Grundprinzipien

0:00I have never seen a business not grow when they implement the rule of 100 when they're starting out. And to be clear, this works for all levels. So, it's either rule of 100 on your first acquisition channel or rule of 100 and ideally for 100 days. So, 100 and 100, right? And if you're like, wait, 100 times 100, you're like, you're right, that's 10,000 actions. And what happens when you take 10,000 actions in one specific direction, you tend to get results. And the amount of like screenshots of like uh content and reach and impressions that I've gotten from people who actually check the box a 100 days in a row doing a 100 actions that they get their first customer. Most people get it by like the third week.

0:37But you have to commit to doing 100 days. And it's kind of like the very the the the idea of like the heart of a missionary versus the mercenary. You have to commit in your heart that you're going to do 100 days and then it happens very quickly. If you try to do this for 100 days to try and prove me wrong, congratulations. you won. You're still not succeeding. Probably not the perspective because it won't change anything in my life. All right? And so where this uh becomes a symptom that you can recognize in your business is volatility. All right? And I said this applies to all levels. So if you're a bigger business owner, you take the rule of 100 and you just apply it to new channels. And so if you're like we run meta ads, it's like great. Well, we needed to take the same perspective on how we're going to run YouTube ads or Google ads, right? If you're on the content side, it's like we make, you know, reals. Uh, awesome. It's like, okay, we do it on this platform. We need to do this on a second platform. If you're doing outreach, you every time you expand into the new platform or medium or channel, you would implement the rule 100 yet again. Now, if you're a smaller business, which most businesses are small by statistics and reality, 95% of business left a million dollars.

1:43So, here we go. If your business feels feast or famine, meaning if you get a sale this week and then there's nothing and there's nothing and then next week you get one and then two more weeks and then one two and then another three weeks of famine. The issue is not that you have quote inconsistent lead flow. It feels inconsistent because the timeline you're measuring it on is too small. So, if I were to look at it year-over-year, if you're the type of business that does a small amount of advertising, you might sell about the same amount of number of customers every single year, but that volatility or the perception of volatility is a symptom of insufficient volume. You're not doing enough to get enough out. Now, if we expand that time horizon, let's say that we expanded to 30 days and let's say that you on average get third three customers a month. Okay? 30 days, three customers a month. That means you get one customer per 10 days. And so that means that in 10 days what we can reverse this into is that there is an amount of advertising that is occurring either through content through word of mouth through uh outreach through paid ads whatever affiliates people referring them to you who are partners or you know centers of influence if you will or we're sending you business that in that 10 days there's enough advertising for one sale to occur. And so the idea is, okay, well, if I can just look at the amount of advertising that I'm doing probably haphazardly over a 10-day period and then do it deliberately instead of on accident on a daily basis, then I could take what I do in advertising in 10 days and do it in one.

3:13And if I do it in one, then I'm going to get the same outcome as doing one sale every 10 and I'll get one sale every day. And so the companies that are doing 30 times more sales than you are typically doing 30 times more advertising than you are. real. And so I've put this in perspective many I've seen I mean because obviously businesses fly out here every every week.com so I know a lot of numbers around what businesses are doing at different revenue levels. If I look at a one or $2 million business and I look at how much content they're putting out just on a pure volume basis and the thing is is like of course there's quality of content but the thing is is if if you look at it across all pieces of content with the outliers already baked in that you know that one out of 10 or one out of 100 are going to be super outliers of course the top 1% the top one out of 100 the top 10% you know one out of 10. Um with that volume baked in things tend to normalize again. And so we make whatever it is, 450 pieces of content a week, right? Almost 500 for simple math. So we're looking at third, you know, 25 30,000 pieces of content per year. And many of the people that are at $1 million are doing something in the neighborhood of like one a day. And so they're doing 365 and we're doing like 25 or 30,000. And so we get nine or 10 times the uh sorry uh uh way way more than that. Sorry, that's a thousand times uh thousand times the outcome that they are. Now, you could even make the argument that I'm even less efficient than they are, but diminishing returns are still returns, right? So, like if I do a thousand times more than you, but I get a 100 times the outcome, I'm good with that. And I think this is the piece that people really mess up is they see diminishing returns and then think, "Oh, I should stop because my return per action has gone down." Rather than thinking, "I'm still getting more and it's still worth it." And that's the part that I think most people who are smaller miss out on. The amount of conversations I've had with small business owners who are all about optimization. Again, there's nothing wrong with that. You just can't have both. You can be like, I want to optimize. It's like fine, you can get the most for the least, but you're not going to get the most. Period. And the difference is that the people who want the most are the ones who win.

5:17Real quick, I'm going to show you the exact 10-stage road map from zero to 100 million plus that less than 1% of companies finish. I've now done multiple times. And so I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business. What the constraint feels like, like what are the symptoms of it when you're going through it. And then what steps we actually took to graduate. And we've done this across software, physical products, uh service businesses, brickandmortar, all of this.

5:46And it works. And it's my gift to you. It's absolutely free. And so the link's in the description, but you just go acquisition.comromadap. Just enter your info and it'll spit it right back to you. Offer it.