Bastel-Community mit 1 Mio. Umsatz auf 3 Mio. skalieren

0:00Unternehmer/Gast And then I teach crafters and mostly women 45 plus. >> You teach crafters for themselves. Crafters make stickers. >> Stickers. >> Okay. Love it. I love this. This is [laughter] great. Okay. >> So, making stickers for themselves or for their family or to sell. >> Okay. >> So, my business has made it over seven figures last year. Good for you. All low tickets. Good for you. >> Thank you. >> Okay. So, you made a million plus. Okay.

0:27>> Yeah. >> Amazing. It's between $7 and 270. >> Okay. >> And the main continuity I have is the is a membership. It's my main $27 a month or 270 per year membership. >> Okay. >> I really want to be at 3 million USD per year, but my constraint I think is 30-day cash. >> So on the main membership funnel that I have for ads, I collect about $60 in the first 30 days per new member.

0:57>> Okay. But when I base the numbers on my past recent launches, it's probably costing me about $90 to acquire them with meta ads. So I just feel like >> I can't scale profitably. >> What's on Facebook? >> What's churn? What's LTV? >> So churn is 93%. And LTV bounces a little bit depending on launches, but it's around $300.

1:22>> Hold on. So $27 divided by 7%. Right. Okay. So 385 is So 385 is true LTV. Okay, that's fine. Um and you're So big picture just so we're clear, you're spending 90 and you're making 385, >> right? >> Well 385 is across the entire like my all of my members. So I haven't worked out the LTV specifically for the ASP funnel.

1:50>> Okay. Um are you on school? This membership is not on school, but I do have a smaller membership that is on school. >> Okay. Because on school you could it does by cohort. So you can actually see cohorts by month. So you can see when you have your launch months and you could follow that cohort and see its churn. >> Yeah, I need to start tracking this. I can do it for myself. I just haven't. >> Yeah, it's a p I mean we spend a zillion to to do that on school. Anyways, not a school ad. Um okay. So you're at you're at $60 is what you're collecting in cash. It's costing you 90. You're not sure on LTV, but you feel comfortable saying $300.

2:27>> Yeah, >> that's unfair. Okay, got it. Um, and the problem is that it takes you two months to break even rather than one. >> The way that I've worked it out and I may not have all of my numbers here, but that it takes longer than two months. >> Okay. So, >> yeah. Yeah, I trust you. I trust you. It feels like because I'm I'm all good with with, you know, paying in advance and taking a hit on ads to get like a recoup for cash, but it feels to me from what I've worked out that it's probably more like six months.

2:56>> Okay, got it. So, when you're making the offer and and when you're running the ads funnel, is it running to a webinar or running to a fiveday event? What is it running to? >> Yeah. So, well, three, four, five day events. I'm in the middle of one right now. >> No, you're good. So, it's paid. It's a paid event. Yeah. >> Okay. What's the uh what's the offer that you sell at the event? price point. >> The payment is $10 and then the offer is the 27 a month or 270 a year. And then I've kind of switched in and out different kinds of upsells to try and increase the car value.

3:30>> Okay. And so what percentage are taking the prepayment versus the 27? >> About 10% take annual. >> Yeah. Yeah, it's because you're I mean if you someone if somebody has the offer between the two and you're giving them 16% off, it's not a What bonuses do you add to the 270 or is it literally the same offer with a discount? >> So, previously, yeah, I've done joining bonuses every day of the event, but I I haven't restricted it to annual members only and I feel that I'm missing a trick there and I've considered because I'm in the middle of a launch right now. I could implement an annual members bonus right now even for existing members to upgrade. So otherwise, apart from the two months free, they get nothing else extra.

4:07Alex >> I honestly think you you could you can very easily solve this with two steps. All right. So here they are. >> Number one is that when you're doing a fiveday selling event, you need to sell the expensive thing. >> Yeah. >> So your fear is I'm going to I want to sell this recurring thing because I don't want to lose anybody. But the reality is that if you have five days with people, you could to a consumer audience is what you're selling to. 300 to 600 is the impulse purchase window

4:32Alex >> for a consumer. >> 300 is the low end. 600 is the high end. That's your range. You could probably go up a little bit and you'd still probably you'll make more money at five or 600. I'm just telling you right now. >> Um if you wanted to go crazy. I'm just telling you you would. But you need to sell the annual upfront. All right. That's number one. And what I want you to do is come up with one to two big bonuses that are going to be annual exclusive. Okay.

4:57>> Yeah. Now, after the event is over, what you're going to do is you're going to do a scoop up campaign. So, it's five days and you're going to retarget everybody who saw the ads directly to your $27 purchase page. That's 27 per month. And you're just going to remove the bonuses. >> Yeah, >> that's it. >> That'll fix your cash. >> I like that plan.

5:23>> You want to You can do it. >> Yeah. I like that plan. It's something that I haven't focused on enough before. Um I have tried increasing the price a few times to a bit higher, not even in the 300 to 600 rings. >> Yeah. >> But I feel that because I haven't offered a big enough bonus package that's definitely it hasn't helped. So I can absolutely do this. >> I love this for you. Now let me give you a little a little something else. There's probably some sort of what I'll call physical product premium that you can add to this. So are there any is there like a kit? You can't do it for this one, but for next one. Is there any kind of like physical thing that you can give them like the the paper, the printer, the you know that kind of stuff.

6:04Alex >> There are so many things physically that I could put together. There are so many things I have no clue about doing this. Maybe Vantage is a good place for me to ask because it's something that I know has worked well otherwise in the creative space for friends. So, I'm sure that's something I could do. I just wouldn't know where to. >> Yeah. So, I would say this if if I were you, what I would end up doing is I would sell them the printer with the paper. You can't do it by this time because you're like two days away from pitching. So, do what I said first. You know, add the annual with the bonus.

6:32>> But you will dramatically increase your conversions if you add a physical product that makes the makes this pitch tangible because the thing is is people need people. Have you heard like people need a reason but have an excuse? All right. The idea is that like these ladies, I'm assuming they're ladies 45 plus want to they want to buy it, right? They have a reason, but they need an excuse. The excuse that legitimizes the person they can go to their husband um or their spouse, whatever, is they say, "Hey, but I got this thing which I'm going to use to generate money or like they get something, not just like a login." So the a consumer's willingness to purchase goes up dramatically if it's physical. And so I think you'd actually be able to push a $1,000 price point if you included the physical thing.

7:15>> Yeah. My head is swirling now with so many different physical things. Yeah. >> Put together, even if it's only a one thing to test first, like Yeah. I've never even considered doing that. >> So, step one, step two, because I don't want to overwhelm. Step one, add the annual. Make that the only offer available. I want to be clear, the only offer available is the annual with the bonuses. You cart close. After the cart closes, then you do a mop-up campaign.

7:40That's the $27 a month thing, but it doesn't have these two key bonuses. >> Okay? So, annual only at the next launch. Yes. And then after the launch completes, then I offer me uh monthly as well, but with none of the bonuses. >> So basically, you do two car closes. Car close one and then you do car close two. >> Yeah. Yeah. >> Okay. >> Yeah. >> And you can like let's say there's three bonuses, you remove two, you keep one at the 27. So that allows you to car close the second one. And then you have your normal everyday activities that don't include those three bonuses.

8:10Alex >> Yeah. >> Cool. >> Okay. And if people ask for monthly, because they would, do I do I just say no? Well, I would just say like um I would say like we have options for monthly, but you're not going to get these bonuses that I just spent all this time talking about and they're going to be like, >> I like that. That's fun. Yeah. I really want to be open and honest. Yeah. >> No, of No, do not lie. But you can make it less convenient to purchase the thing you don't want them to purchase. >> Yeah. Yeah. I thought that helped. Okay, that's really awesome. Thanks so much.

8:36Alex >> You bet. Talk soon. I'll see you inside the group. All right. >> Cheers. Bye. >> Cheers. Cheers. Real quick, I'm going to show you the exact 10-stage road map from zero to 100 million plus that less than 1% of companies finish. I've now done multiple times. And so, I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business, what the constraint feels like, like what are the symptoms of it when you're going through it, and then what steps we actually took to graduate. And we've done this across software, physical products, uh, service businesses, brickandmortar, all of this.

9:12And it works. And it's my gift to you. It's absolutely free. And so the link's in the description, but you just go acquisition.comroadmap. Just enter your info and it'll spit it right back to you. Offer.