Warum 1% deiner Kunden über die Hälfte des Gewinns bringen

0:00This is how big companies get big. They go where the money's at and this is a breakdown of somebody called Pareto's principle. You might have heard of it, 80/20. It's one of the most powerful concepts in business and most people still don't understand how to actually apply it. All right, so I want you to freeze this idea in your head. Just look at the money here. $2 here, 28 bucks here, 38 here. Now we're in the top 10%, right? And we have another 32 here. So I said earlier that this one guy is more than the bottom 90.

0:27But 69% of all the wealth is just in these 10 people. If this doesn't change how you do business, you are missing the plot. So the idea of 80/20 is that Pareto, who was an Italian economist, realized that there was this you know, 20% of customers created 80% of the revenue. Uh and you just notice this 80/20, you know, kind of issue that continued to occur within all different types of data sets. And so that became his principle.

0:56Now, here's where this gets really interesting. So within business, it totally rings true where 20% of your customers will be responsible for 80% of your profits. And then here's where people miss the next point is that within this 80, within this 80%, 64 percent of the aggregate profit, right? Comes from just 4% of the There you go, just do that. of the people in there. Four customers if you had 100. And then of this 64, 51% of the profit comes from just the top 1%.

1:42Now doesn't that all of a sudden start to make sense when you look at how the wealth is distributed? That the wealth is distributed in a way that also makes sense that the business would get in its profits in that way. And so we repeat this process and this is kind of power law within business. This is how you do less and make more. Profit takes into account the fact that a single person, even with more service, often doesn't cost that much more to handle than the other 99. So, it's more work, but significantly more profitable.

2:12Now, this is only true under one very important condition. That you actually have a business model that allows them to pay more. Right? If you just only charge $10 for your thing, like this is one of my favorite sayings is, "The only thing worse than offering a $1,000 thing to somebody who's got a $100 budget is offering a $100 thing to somebody who's got a $1,000 budget. In the first scenario, you lose 100 bucks.

2:37In the second, you lose 900." Big difference. And so, here's the important thing. If you have a model that allows for that, you have to understand that 99 out of 100 people are not the top 1%, right? If we're pulling back here, all these people are not the top 1%. So, you should expect them to say no to your expensive products and services. But, when that whale comes, you should want to Captain Ahab that and get it done. If you are business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly, where they got stuck and how they got past it. And so, we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so, I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstruct the business and you're trying to scale, we'd love to help you out. On the thank you page, you can book a call with my team and we will look at your business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.