Nicht 10 Firmen gleichzeitig, sondern eine bis 10 Millionen

0:00Unternehmer/Gast Hello. >> Greta and Judy bringing simplicity. >> Yes, I'm like just starting a master class for a client, so that's super fun. >> Okay, exciting. You got five you want to >> No, [laughter] I got five. >> Okay. Okay, just just double check it. All right. So, you can put me on speaker if you want. All right, so tell me so what's the revenue is what 480? >> Yes. >> Okay, and then bottom line is like the same thing.

0:24>> Yeah, we don't have a ton of overhead right now because it's predominantly just me and Judy who are doing the bulk of the work. We have about 15-ish K in contractor expenses. It's for things that we're not specialist in. So, like we have a tech person and then we have like a full-blown graphic designer. So, we hire them >> What does bringing simplicity do? Sorry, what do you sell? >> Yeah, we work with established entrepreneurs who've been successful in their field and are now wanting to teach other people to do what they do.

0:55>> Okay. >> And so we basically build their offer and then market, sell, and then ultimately run operations until we can hire a team to take it over. >> So, you build their business? >> Yeah, we build their business from the ground up. So, we've done two businesses that we've gotten to a million in under a year. We typically our runway is usually zero to 20 or 30 K months in the first four-ish months.

1:24Alex >> All right. >> Because we're positioning like a high ticket. >> So, can I can I so I think that I mean this is I'm glad I'm glad you donated books cuz I want to I want to have this little chat. Um You're doing the absolute hardest thing possible and you're just doing it over and over again and I don't think that's I don't think that's a good I don't think that I mean it's a hard way to make a buck. So, like basically I would rather you just do this. Instead of having like hey every month we're going to try and see if we can launch three of these guys' businesses.

1:56Alex Yeah, it's horrible. Instead, just >> Yeah, I use like so much brain power, so that's part of it is like we're limited right now on capacity because it's like I can only I mean you know, I mean you get it. >> Yeah, let me Yeah, let me help. So, you need to look at everybody that you've come in contact with and think which one of these people has the most X factor out of all of them. >> Yeah. >> And then say, "Let's just partner and build your brand."

2:23>> Okay. >> And that's it. And you do one, you do all the way. It is so much easier to go from one to 10 million or you know, you know, zero to 10 than it is to do zero to one 10 times. >> Right. So, do you think we build that into the contractual terms early on cuz I will say like we have one person who we've been with for just about a year and a half and we've taken him from zero to he's on track for two and a half mil this year.

2:48Um but we obviously didn't build that in to the contract early on. Um and so now as we get to equity discussions, it's pretty easy for him to discredit everything we've done even though he's in the business. >> not. It's not. Listen to me. Listen to me. I'm going to help. You can just stop doing everything. >> Okay. >> And then so So, this is a game of leverage, okay? [laughter] So, if you would really do what you say you do, which it sounds like you do, I'm guessing you do, right? If you do what you say you do, then it means that his business or her business can't run without you at all. Like it'll just stop, right?

3:22>> Correct. Yeah. >> Okay. So, then you just say, "Cool. So, we need X amount, whatever X amount is for you that you feel happy with." And you have to make it what you feel happy with, not what you'd be like begrudgingly accept. Like what you'd feel happy with. And if he or she says no, then you say, "No worries. I'm just going to go find someone who will." >> Okay. >> And one of two things will happen. Um he will he or she will accept and then that's that. Or uh they won't accept, in which case So, free up all this bandwidth cuz you don't have to run that business anymore. And then you can And then you can go find something that is way more lucrative, and then you'll get this really fun bonus that comes back, which is in you know, 3 6 months, they'll come back a little bit, you know, more ego thing. But, let me give you a little little piece of advice. This is like 201 201 negotiation, okay?

4:07Alex >> Okay. Uh-huh. >> When he or she comes back, you need to give them a ego-saving way to come back into the fold. >> Okay. >> So, you do not want to prove yourself right. You want to make money. >> Right. >> And so, you will need to give, you know, him or her a reason of like, "No, of course not. Listen, you had a lot going on at the time, and it makes sense that you would have done that. Like, it's I If I were in the same position as you, I would have done the same thing. Like, we're totally good. And honestly, we just we had so much demand that we had to go we had to basically make a hard call." Right? So, honestly, we'd rather work with you than some of these people that are, you know, that are newer that are coming in, cuz we have such a good relationship, and we worked together for so long, and it's worked great. And so, yeah, let's do it, right? So, when they come back, rather than like, "Well, now, like, look who Look what the cat dragged in." You know what I mean? Like, you want to give them a reason.

4:54>> type of situation. >> Yes. Yes. Allow them to save face. >> as terms are met, yeah. >> Yes. Cool. >> Okay. So, what is like a reasonable amount if like literally like the For the most part, our people are only responsible for fulfillment, meaning like we get clients signed, sealed, delivered. We have a sales team. >> you. >> Um >> Let me answer the question. >> they literally are just doing master mind calls. >> Yeah. I get it. Um The The answer to that question is whatever you would feel happy with.

5:23Alex >> Okay. >> So, like there is like with negotiating terms and splits and partnerships, everything just comes down to what are you happy with and what do you feel is equitable? >> Okay. >> So, if you feel like they're basically doing nothing, and they you know, they work 20 hours a week, and you do everything else, and um the other component is also risk. Who takes the risk on? So, I could be completely passive in a business, but if I'm the one who signs all the checks, and I'm the the whose name's on the building if things go wrong, I'm going to I'm going to be I'm going to want to be compensated for that. Now again, how much am I going to be compensated for that? Depending on It depends on me. I might say if I'm going to take a lick of risk, I want 90%. I might say if I I'll take risk on just for 10%, right? It just depends on you know on who you are. So, that number is going to be different for you and I can't say what it is, but I'm going to say you would I would want to back into how much how much work if I had to like put math behind it, I would say how much time and effort is this going to go into it. What would I like to make? What percentage would it require for me to make that amount of money? And then that's my baseline and then everything above that is gravy.

6:20>> You know, and then you might just at the end of the day be like, you know what? I just want the whole thing. I And you And then you're going to be like, actually, I should just build my own business. it. >> Well, and that was like my original question is like we keep going back and forth of like do we just build our own business? Like >> Yes. >> we put we put our blood, sweat, and tears, but it's also so much easier to do it for other people. Like I know >> No, it's not. >> [laughter] >> IT'S LIKE YOU'RE LIKE when you're in the jar, you're in the jar, but like I can see the issues with somebody else's business.

6:46>> Bro, you're like addicted to pain. You're like let me keep building it from scratch over and over. >> You're paying at. >> No, no, we like building it from scratch because we are control freaks and so we like to know that everything is set up right. >> Well, you could set it up right for you. >> Yeah, no, totally. Yeah. >> Okay, I'm glad we had this talk. So, yeah, do it for you. If you've already like, hey, let me tell you this narrative. Check this out. Ready for this? It's called the truth.

7:10So, here's how it works. You say, so I spent the last five years building 13 different businesses around different experts in different spaces like financial services and cleaning and housing and blah blah blah. You got You list them all out, right? You tell the truth. And then you say, and you know what happened? I got really tired of doing it for very small percentage of these businesses. And so then I just said, you know what? Screw it. I'll do it for myself. And honestly, I was a little bit insecure about it because I wasn't sure if I like deserved the right to do this, but then I, you know, called Alex and Alex was like, dude, you've done 13 of these. So, like give it a shot." And I think you just state the facts and tell the truth. And if the truth and the facts are compelling, you're good to go. And I think those are fairly compelling truth and facts.

7:54>> Awesome. >> Cool. Rock and roll. >> pain cave. Happy birthday. I've already called. We're going to see you sometime next year in Vegas. So, >> Oh, okay. >> meet us in person. >> Oh, you took a super baller a super baller. >> that they're saying, "Yeah, we've added it to the vision board." So, >> We're rocking and rolling. I appreciate you. Thank you so much. >> Thanks, Mike. >> All right, bye. If you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so, we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so, I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstruct the business and you're trying to scale, we'd love to help you out. On the thank you page, you can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.