Warum ein reiner Kurs oft zu billig verkauft wird

0:00Hey, Alex. My name is Alex and I sell people to be high ticket closers. >> Okay. >> So, our price is 2K or CA right now is 4 to1. >> Yeah. But you're selling over the phone. >> Yes. Uh BSL setter closer. >> Yeah. Yeah. I think you're mispriced. Typically phone sales products start at around $3,000. Uh if you're doing it like an automated sales machine, like you actually just have a straight VSSL to a checkout page is usually where you'll be in that sub2000 range. And so you're right on that cusp where it probably makes more sense to be selling it like a five or a 6K. And instead of selling the course, ask the question like, "What would I need to add to this thing to make it worth $6,000 or $8,000?" Because you're already getting the people who want that help and you're giving them something that's moderately valuable. Let's be real, 27% of them are even going to make a login. Uh and so if we want them to actually like succeed, then basically adding in more perceived likelihood of achievement. So lower the risk for them by adding the pieces that they will struggle the most with. And then once you have statistics or data on how successful they are, then you want to include that in your VSSL and your marketing. So, you want to track how well they do and then you can state the facts and tell the truth that you actually have a good product and then people can make an informed decision about how good the product is based on what has happened so far to people just like them.

1:21>> How can I track that information? You know, like >> how do you track it? >> Yes, they like the experience. >> You don't need to track their experience much at all. You need to track the outcome that you promise because you're selling them something, right? I'm assuming you're selling them some opportunity of getting a job as a closer, correct? >> Yes. >> Right. And so it's what percentage of people get placed, what's the average pay that they get? Uh like those are probably the things that they care about. And so it's like what's the average success? What the outcome of that success? That gives me a blended rate on risk. So if I'm buying and I know that 80% of people get a $100,000 job remotely, I would be very excited to spend $2,000. I wouldn't give a [ __ ] if it was $10,000 if that was actually what was happening. And so a lot of you guys can probably increase how much you pay by increasing the perceived likelihood of achievement by simply making the product better.

2:12That make sense? >> Thank you. >> Hey, and it's normal to start with lower pricing in the beginning. You also have lower CAC in the beginning, too. So that's also normal. Like whenever you launch a new product, you're like, "We're going to kill it." And it's because you always have the cheap, you know, the the very easy customers that are 6-in putts. They already know you. They like you or whatever. They follow you for a little bit and so they just hop over the buy line. It's very easy. people and the guys over there. There's a lot more work that has to get get put into it. And so I'm a big advocate of have low CAC, have a low price, get the early results with the, you know, halfway point results. Like I told you guys yesterday, it was like it's going to be 65. I'm pricing it at 45 now. And as soon as I have like a full year or close to full year data, I'll bump it because I already know that like I want to make sure that just my price to value discrepancy is wild. the first people who took a shot when I had zero. I was like, "Hey, this is going to go way up, but I just need really good data. So, just crush it for me, please. Please do what I tell you to do. Uh, don't start another business." Uh, um, and so, does that make sense thematically? Yes. Okay.