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Werbung löst die meisten Geschäftsprobleme

Warum viele typische Business Probleme sich mit der richtigen Werbung lösen lassen, statt an anderer Stelle anzusetzen.

Auf YouTube ansehen Werbung löst die meisten Geschäftsprobleme
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Alex
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MoreMozi

Alex Hormozi

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4:33
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MoreMozi Videos
Originaltitel
Most problems can be solved with advertising
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Volltranskript auf dieser Seite

Was du mitnimmst

  • Jedes Unternehmen hat entweder zu wenig Kunden oder zu wenig gutes Personal, beides sind Nachfrageprobleme.
  • Die meisten Probleme lassen sich mit Werbung lösen, die Frage ist nur, wen man anspricht.
  • Top Talente findet man am besten durch gezielte persönliche Ansprache, nicht durch normale Stellenanzeigen.
  • Wer nur einen einzigen guten Vertriebler sucht, sollte gezielt bei anderen Verkäufern der Branche anklopfen.

Volltranskript

Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.

9 Abschnitte

0:00Hey, my name's Alex. I sell luxury homes in Texas. I do uh I do >> No, no, not the luxury homes. The Alex part. We're good. I do uh 10 million in revenue and I'd like to get to 30 million. Okay, uh 10 million in revenue, so that's that's not home that's not home volume. That's your commission percentage. No, it's like six homes at 1.5 million each. So, you're doing 10 million like you sold 10 million dollars of homes.

0:25>> Correct. >> So, $600,000 whatever or less than that, you know, 4 400,000-ish in commissions. Uh net take home is 2 million from the 10 million. You build them. You build, thank you. Thank you. >> homes. My bad. I heard sold luxury homes, and I was like, okay, understood. Guys, so 10 top line, two bottom line. Um and now I'm sorry, now that I'm back to reality. What was uh what was the goal? The goal I'm trying to get to 30 million.

0:52>> Okay. Uh my question is how do you attract the top eight players and bring them on? Mhm. It's going to still be the Excuse me, we got a lot of a lot of people questions today. Um it's going to like every business is demand-constrained. You're either demand-constrained for customers or you're demand-constrained for talent. And so, most problems can be solved with advertising. It's just who are you advertising to?

1:20And so, once you realize that like all businesses have advertising constraints, is it Am I doing outreach for customers or am I doing outreach for talent? Am I doing running ads for customers or am I doing ads for uh people, right? And so, how do you find them? You find them the exact same way you find customers. The top players? It'll be outreach, primarily. But you can still find A-level talent, but if you're looking for like leader leaders, then it's outreach. Most.

1:45>> looking for a top eight player in terms of sales. Okay, well, yeah, I mean, sales. What I was mentioning earlier is super applies. But are you looking for sales to sell people on the jobs? Yes, the custom home. Correct. So, you did six last year? Mhm. Did you do the sales? Yes, um it's uh it's just me. In the company. >> Got it. Um could you do 18 sales in a year?

2:13Yes. Okay. The operational side is not a problem. Okay. The building side is not a problem. It's the problem of finding just one good sales person. >> You just want to get your time back. Correct. Got it. Okay, heard. Um you're It's going to be outreach, and I would literally just reach out to other construction sales people who sell luxury. And I've tried that with a nice professional formal letter because of formal letter today.

2:40Okay. To bring them on and say, "Hey, would you like the opportunity?" And it didn't work. So, I was just wondering Do you like Sales Navigator LinkedIn DMs? Uh no. I just looked at, you know, the top producers in my area and said, "Well, eight players are obviously working." I would expand the region. Okay. I would offer relocation packages um for people who are really good. I would use LinkedIn as primary method, though.

3:05Okay. For sure. All right. I know that was a very easy one. Thank you. >> [laughter] >> I'll say this before you before you jump off. Um most people here suffer from insufficient volume. It's that you're not doing nearly enough. It's like I I don't know how many I reached out to, but it's like I reached out to 15 of them and nothing happened. And so, it's like you just need to add like two zeros to effort and you'll get what you want.

3:31I'll be real. That's like what it is. Yeah. If you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the 100 million dollar scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly, where they got stuck and how they got past it. And so, we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so, I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you de-constrain the business and you're trying to scale, we'd love to help you out. On the thank you page, you can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.