My friend's business mistake

0:00I had a buddy from high school. And he was like, "Hey, this is what I'm doing with my contracting business." I was like, "Okay, sweet. So, you're just going to scale your roofing business?" He's like, "Yeah, but I also do some like flips in real estate." I was like, "Okay, so you do roofs and you do real estate flipping." I mean, we also do some general contracting work just kind of like fix stuff inside of houses. I was like, "Okay, why?" I do it cuz I don't want to leave money on the table. The question is, what problem are we solving? If the goal is to grow the business, do we think that we could have a hundred million dollar roofing business? The answer is yes. Do you think we could have a hundred million dollar general contracting business?

0:29Answer is yes. Do you think we have a hundred million dollar flipping houses business? The answer is yes. Can you have all three? Very unlikely. Unless you're an Elon, but most people aren't and that's okay. The biggest mistake that I see is that they are trying to solve their business growth problem by just trying to glob as many different things as they possibly can. Rather than thinking, maybe I should expand my audience and keep selling the thing that I'm really good at. You might want to say, "Okay, which one of these am I best at and which one of these do I think I could serve the most people with?"