Warum Branchen-Durchschnittswerte wenig aussagen

0:00Industry averages are dumb. And so what do I mean by that? The amount of times I've had a conversation where someone says, "Hey, you know, manufacturing these these uh you know, these are these margins are pretty good for manufacturing." Or, "Hey, uh you know, our margins are this in our industry." It's like, if the average American is in debt, divorced twice, overweight, and just mid as [ __ ] right?

0:26Why would I want to have that be my bar to compare myself against? You say you have this I mean so many so many you know business owners have this hatred for their competition. They hate their competition. They want to crush their competition. And yet you want to measure yourself by the same stick that your competition measures themselves. Well, it's a great way to be average, right? Is use averages as as your determination of whether or not you're good. And so I would highly encourage you to just ignore averages altogether and play to win. And that is just something that is that has really served me well, which is like somebody will I'll come into his space. We'll say, "Well, you know, you'll learn, you know, I don't know if you guys have seen this clip um of Tiger Woods when he's doing his first interview before his first masters or something." And the guy's like, he's like, "Well, uh, you know, how do you feel being so young, you know, coming on the Masters tour?" And he's I don't know how he gets to it, but he's like, "I'm here to win or I'm playing to win." And the guy's like, "You'll learn. you know, you'll see. And then they play it forward like a year or two or whatever and he's there with his jacket talking to the same guy and the guy just has to like eat his words. Like it's so visceral. Like the moment is amazing.

1:37And so like that is what I envision when I go into an industry that I don't know anything about. It's like that is the advantage. I'm not going to you I'm not going to I'm not going to operate within your frame of reality. Like why would I operate within the frame of beliefs that what the average person has achieved is what I will achieve. Why would I say that is the appropriate outcome that I should be shooting for? Why? Because fundamentally when you quote an average to say this is good enough, you've accepted that you are no longer going to try to get better. And I just wholeheartedly reject that. Like like the winner of every category is not the industry average. And I and I can almost promise you that they don't look at the industry average because why would they care? Like there is only like one rule that matters which is physics.

2:20If it's as long as the rules of physics allow it to exist, there's no reason these that that we cannot get this outcome that we desire. Period. And so I'll get asked a question like, do you think you can have uh margins in a manufacturing business that are above 10%. Yes. You know how I know? I also have a friend of mine who does complex machinery. You know what his margins are? Net 70%.

2:45Net. Well, what does that mean about his gross margins? That means they got to be way above 70. You want to know what how he did it? He builds machines that he sells to big industries that automate a huge function of different workflows. And he will charge $400,000 and a machine will cost him 17 grand because he has knowhow. And so if you think about what a business is, a business is functionally a black box that transforms raw materials into an output where the value is higher than the inputs. That's it. That's all a business does is we have raw inputs. We transform these inputs into something that is more valuable at the end. That is all a business does. And when we do this over and over again over an entire civilization, we take many raw inputs and we we increase value and that is how the entire world moves forward. And so that being said, those are my 12 rules of thumb uh that I have learned uh in business. Different ratios that I use as my guidepost, my lights, my lights, my what's the light towers? What are those things on the edge of oceans?

3:51>> Lighthouse. >> Lighthouse. Those are the lighouses that guide my path. Um and I hope they serve you as much um as they have served me. Real quick, I'm going to show you the exact 10-stage road map from zero to 100 million plus that less than 1% of companies finish. I've now done multiple times. And so I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business, what the constraint feels like, like what are the symptoms of it when you're going through it, and then what steps we actually took to graduate.

4:21And we've done this across software, physical products, uh service businesses, brickandmortar, all of this. and it works. And it's my gift to you. It's absolutely free. And so the link's in the description, but you just go acquisition.comromadap. Just enter your info and it'll spit it right back to you.