Eine VA-Agentur zum Wachsen bringen

0:00Unternehmer/Gast We actually met last year. We were one of the companies that had that little workshop mix-up that your team handled. >> Oh, jeez. >> Yeah, so surreal experience with the gym session and the dinner and a master class of service recovery. So, I really appreciate your team for that. >> Well, let me tell let me tell the story real quick so everyone everyone knows what you're talking about. So, last year my sales team accidentally had a date that was on the calendar that we had moved. And so, like eight people or something got sold into a date that didn't exist. And no one knew and so somehow slipped through the cracks. And so, we had like eight people show up at our headquarters.

0:37And there was not like they just showed up with like ready to like for a great day and we were like, "What's going on?" And they're like, "Oh, we're here for the workshop." We're like, "There is no workshop today." And so, it's like obviously a nightmare cuz people flew in. We had somebody flying from Israel during the bombing. He like got through, got here only to find this out. So, it was a nightmare. And so, what we did was um everybody got access to the gym, which we don't do. Um they were able to meet with um different advisors that I have within the company and basically got like multiple one-on-ones uh just with like our our actual team that runs our company.

1:10Um and then Leila and I had a dinner just with those eight people um as a way to make up for the fact that we didn't have, you know, a two-day event. And so, um yeah, Adam, there you go. Adam was the Israel guy. >> [laughter] >> There you go, there's proof. Um yeah, it was a five-star dinner. So, anyways, um that's the that's the back story. >> like we we got the workshop again, too. So, amazing experience. >> And we gave the workshop for free. So, that's our our our two cents for a real person of like it comes back. So, it's worth doing. So, yeah, go ahead.

1:39>> Yeah. I've never seen a warehouse of just leg machines. Um but often Here's my question. So, I was wondering how can I use ATKAI to help our company uh focus our services more into a niche offering as opposed to what we already do. So, I'm wondering about like research capabilities. So, for context, I own a VA company. Uh we do um high-quality virtual assistants for US and Canadian companies. >> Yep.

2:03>> And I was having breakfast with Will from Virtual Rockstars, who you know, and he was encouraging me to do niching, but I he he has subject matter expertise. I don't feel like I have subject matter expertise in a in a particular industry for us to focus. So, I was wondering if the ACQ can help us on like figuring out what the best niche to go for is and then doing all the assets around how to communicate and attract those customers.

2:28>> Well, the short answer is yes. Um the medium answer is right now you probably have you have how many how many customers do you have right now? >> We have about 30 across different industries. >> Yeah, is there one particular industry that you feel like you do better with? Um or that like they like you more? You feel like you provide more value? >> Honestly, like hard to say. Home services, property management, and clinics I tend to be our favorite.

2:54Honestly, like for us is it was more of a little bit about like how easy the decision-making process is. When we work with like clinics, they tend to be more affluent buyers, so they're like, "Oh yeah, we need three virtual assistants." And easier to make decisions, but there isn't one that we have like over 30% of our customer base from. Is that right? >> Yeah, that's okay. You don't need to have uh customer concentration. It's more that like you've you've sampled a lot of different customers and industries, and some of them you can probably like scale up faster, and they have higher value to those people than in other industries.

3:26And so, the idea like whenever we're picking, you know, a niche to focus on, we just want to focus on the the avatar that we can provide the absolute most value to for the lowest possible price to us. And so, that's where the arbitrage really occurs. And so, it's like let's say that there's three different, you know, let's say we narrowed it down from 30 to three, right? And one of these it's like we have 10x value uh that we provide, but it costs us 5x in training. There's another one we provide like 8x value and it cost us like an extra 1.5 in training. And then another one that's just like we get 2x value, we don't train anything else.

3:59Alex Well, it's like I would probably go with, you know, the middle door, the the Goldilocks of like I'd rather train, you know, one and a half times more and then get eight times the, you know, the value that's being provided. And then that becomes the niche that we focus on. And then the messaging, the lead magnets, the you know, all the niche down, etc. Um works there. So, like I've seen some VAs that are just focused They're marketing VAs. I've seen media buying VAs. I've seen customer service VAs. I've seen uh healthcare specific VAs.

4:25I've seen SDR VAs. Like there's a million different VA, you know, agencies that specialize in these things. And it just typically is easier to basically it's easier to have higher quality output of VAs because the stand The training can be standardized. Um and you can provide a higher level of training out the gate, which then allows you to charge a premium for the work, uh which ultimately uh gives you better margins. And given the size of the industry that you're going after, you could in any of those businesses you could get to 100 million a year.

4:54Alex >> Right. So, are you saying like for example niching not industry specific, but VA type specific uh or both? >> I mean, I would start with right now just like VA type specific and then you'll quickly find that within that there'll be an industry that you can probably crush and then like I'll probably focus there. >> Understood. But does the ACQAI help with like the mental exercises of like Like for for example like hey, like which ones have like a multiple location potential as opposed to like multiple VA hires at one time?

5:25Alex >> going to be a prompt. Yeah, so I would probably This would be a a a prompt chain. So, the first prompt I would have would be a prompt to give me a prompt. So, I would say, "Hey, I'm thinking through this strategic decision of what niche that I should go into." What um What questions would you ask me that would help you uh give you know, get better insights? So, then I'll output questions. So, then I answer all these questions. I take that and I reload or upload it and say, "Hey, with this added context, um what prompt would you give me uh to give you to uh think through um and weight the top five niches that you think have the highest likelihood uh of me getting outside returns for the effort I put in?" And then boom, you put that in and then it'll say, "This is the prompt I would use." And they say, "Great, send." And then and then you're off.

6:11>> Understood. >> So, this is what I'm saying with the iterations of like the further deep you go, the better the output will be. >> Yeah. Like that chaining of the of the prompts once they were able to get clarity on that part. Yeah, and so so the follow-up there is So, one of the things that we determined is with the channel to go after the paid ads and like it's a very saturated market uh for the virtual space. One of the things that we decided to do was uh for example, go through affiliate or channel partners like consultants, B2B coaches, marketing agencies. So, whenever it is that we're using the tool to prompt like these ads and assets, should we be making content for the channel partner or for the end consumer for the channel partner to use and leverage? Does that make sense?

6:52Alex >> Yes, it does make sense. So, if the primary way that you're getting customers is through affiliates, then your marketing is for affiliates. The affiliates are your customers. So, Alan, for example, the white label software we had that sold for agencies and then technically their customers, you know, were on it. The advertising was only for agency owners, it was not for uh SMBs who ultimately used the product. >> Understood. Yeah, so that's more of like how I would include the prompts for the ACQ to help me develop those.

7:20Alex >> So, they're your actual customers. >> Thanks, Alan. >> Yeah, you bet, man. >> Thank you, JP. >> Yeah. I'm glad I'm glad we had our experience. >> Yeah. >> [laughter] >> Appreciate it, man. >> Thank you, man. >> All right, see you. >> Real quick, I'm going to show you the exact 10-stage roadmap from zero to 100 million plus that less than 1% of companies finish I've now done multiple times. And so I can say with a lot of confidence that these are the stages as head count increases, that you need to get through. And I broke each of these down by eight different functions of the business, what the constraint feels like, like what are the symptoms of it when you're going through it, and then what steps we actually took to graduate.

7:53And we've done this across software, physical products, uh service businesses, brick and mortar, all of this, and it works. And it's my gift to you, it's absolutely free. And so the link's in the description, just enter your info and it'll spit it right back to you, all for free.