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You Need a Brand Before AI Levels the Playing Field
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0:00Alex, we have a closing tradition where the last guest leaves a question question for the next guest not knowing who they're leaving it for. Funny question. What would you do if you believed that superintelligent AI, better, faster, cheaper, etc. than the best humans at everything, was just a few years away? >> Mhm. >> What would you do?
0:29>> On the business side, I would build as much real-world proof as I possibly could and as much track record with as track record with as many customers as I could so that I could reinforce a brand that would give me some differentiation in that future marketplace. >> So, you'd focus on building a stronger brand from a business perspective. Why? >> Because I think in a world where everyone has access to a superintelligence, um what are the things that are going to like will people still care about reputations in the future? Probably.
0:58And so, I see that as something that won't change. Distribution will still cost money. Like those things I think those things will be true. Might be less, but it will still cost. And just because of again cuz this there's still marketplace dynamics. Not to get into the the weeds on this, but from an entrepreneurship perspective, I would continue to build trust and distribution. From a personal perspective, I would think really hard about what it means to be human and why I'm here to begin with.
1:28>> You going to buy a farm one day? >> I'm It's not out of the equation. Um I mean, Layla's Layla's super gung-ho on that. So, >> On a ranch? >> Yeah. >> [laughter] >> We almost did We almost bought one actually the first time we sold.