"Should I Go Into Debt to Grow My Business?"

0:00Adam, what's up? >> Yeah, so I have a business in the solar you mentioned solar. I have a solar business. We service large scale renewable energy companies. So we're essentially a a staffing company essentially except just in that market. >> Okay. >> Um we've had >> On the sales side or the like delivery side like construction and all that? >> Uh so on the on the sales side. We negotiate all the contracts with the farmers and I we staff that group. So we do utility scale solar and renewables.

0:32>> Okay. >> Um and I kind of >> niche solar. >> Uh it's the largest solar >> Yeah, so it's farms and stuff. >> Yeah, so like Abington Grid Renewables is the largest in the world. >> fields of solar. >> acres. >> That's cool. >> That's what we do. >> That's sweet. >> Primarily. And we contract that work with these large companies. >> Okay. >> And I'm >> So you sell it? >> I contract with the solar company to provide the land professionals that negotiate the deals for the company.

1:03>> Who do you sell to? >> Exactly. So I sell to I sell to the developers essentially. I sell my services to the developers. >> Like the land developers. >> The yeah, that own the asset. >> Okay. >> So uh >> They employ you >> They yep, they contract us and then I contract the land professionals. >> Who then bring it come in and build all the crap. >> Yep, well who come in and negotiate the deals based on direction from the developer.

1:33>> Okay. So they So you they hire you to hire somebody who >> negotiates on their behalf. >> With someone who >> owns the land. >> No, we went the other way. We were at the person who started with the land. All right, what's the con >> So the the constraint [laughter] is that we we've been super successful as started organically. I was one of those [laughter] people. I saw an opportunity to build a business and became a broker [laughter] to broker those contracts.

2:02>> Okay. >> We've been successful. >> Yeah. >> Uh we did 2.5 million last year. We have 50% revenue growth on that. >> Sweet. >> Um but now I'm at a place where I'm trying to grow and flatlining because I've never had to outreach for customer base. It's always been inbound. >> Sure. >> And I don't know whether I should take on capital to grow to hire. So, that take on debt or venture capital to grow to hire like HR, all that stuff because we're making good money.

2:36>> Yeah. I don't think you need to do that. I mean, you're making whatever 1.25 a year, something like that in cash flow. >> Yeah. >> Yeah, take some of that and hire some people. You don't need You don't need debt for that. You're already profitable. You're fine. Like you just need more people to do more advertising. >> Okay. >> So, fundamentally, you're you're Like if you think about how this scales, right? You've got five simple options or six, really. Well, I could just read the whole you know, eight from the book to you, but it's just you know, you're going to reach out to people, cold outreach, you're going to make content, you're going to run ads, you're going to hire an agency to do one of those things, you're going to get affiliates or partners who have those land brokers to do one of those things. You're going to get referrals from the existing customers or you're going to get employees that you hired.

3:16>> Like go through the options you have for growth again. Is that what I should like pick the one that you think you have the highest likelihood of winning with? And that's that's the investment. >> Okay. >> That's really it. Like if it really is that And if it is the land if it is the land developers that you go network with, then that's who you reach out to. >> Yeah. Okay. >> Yeah. Good thing is it's that process >> If you like this video and you're business owner who wants to break through your current revenue ceiling, I distilled every lesson from scaling 10 businesses past 10 million and three businesses past 100 million into a completely free scaling roadmap that I've used to go from zero to one, zero to 10, and zero to 100 plus. And so you can click here and you can check it out.

3:56Again, absolutely free, and since you're a business owner, I appreciate you, and enjoy.