Öffnungsraten von E-Mails verbessern

0:00Hi. Hello. >> So, my question is regarding emails, email marketing. And the thing is that we currently have a quite good lead magnet, which is free, and which is good. But the problem is that as soon as they opt in and start to get emails from us, it's only like an to 25%, something. How can I push that up?

0:27Um so, two things. One is how good the lead magnet is. So, I know that people want it, but the question is how good is it once they get it? Fundamentally, the value delivered always reinforces them consuming more value. And so, like you grow an audience by delivering more to them than it cost them to consume it. And so, they make a good trade on their time compared to other trades on their time from other people they could be consuming information from. I mean, fundamentally, that's how I built my brand, right? And so, if you think about the lead magnet as a microcosm of that, then that's that. The other obvious one is just that you need to split test, uh subject heads.

0:58Are you split testing subject heads on a regular basis for the email flow? I'm not exactly sure, because I'm not in charge for the email marketing yet. >> I'll bet you you're not. >> [laughter] >> So, yeah. I mean, it's just it's So, like a lot of this stuff, just for for everyone, is like I I I get asked sometimes a lot of questions that can be that can be solved with a test and not like a I can tell you the answer. And so, when we want to figure out pricing, we test pricing. You guys saw a [ __ ] up yesterday from it, right? So, like we test pricing.

1:27Um and that's how we That's how we do things. Like we just try it out and we see. And so, we do the same thing. We just like see if this headline works better, and then we see like we run tests constantly. And I would say that's probably one of the things that has worked really well for us. And what I would warn you against is that cuz you're on the like if there's a pendulum of testing, right? There's like we test everything all the time, and there's like we haven't tested things, what's a test? Um like there's kind of a sweet spot, because whenever you do test, there's a cost of testing, which is guaranteed.

1:59You have a cost of change, like you have mess-ups that happen, right? Um and so, those are guaranteed, but the upside of the test isn't guaranteed. And so, you want to make sure that the tests that you're doing are worth it. And so, for you the cost of the test for doing a split, you know, a split test on a subject head is probably not that much. If you want to test a change in your offer, it costs more. You got to retrain the team, you got to retrain fulfillment. There's more things that have to happen. So, there's kind of like low-cost tests and high-cost tests, and not all high-cost tests are going to have high output.

2:32And sometimes low-cost tests have massive output. And so, you want to kind of order these from like, okay, what is the lowest likelihood test that could have the most output? And you just literally order them, and you're like, all right, well, let's grab one off of here, and we do them in that order. Okay. >> sense? Yeah. So, we literally have a big list that's like Alex's ideas. Where do I find that list? >> for my stuff, [laughter] right? And so, we So, I cuz So, this is to your ADD question that you had earlier. Like I highly recommend doing this. It took me a long time to learn for like for Leila and I to figure out this dynamic was that I had about one new idea for our business per day.

3:06And Leila's like, we can do like one a quarter. And so, I said, well, what do I do with all these extras? And so, I would just bottle them up and just go nuts, right? So, instead, I did two things. One is that I started making content to get ideas out, get my creative juices out. So, it's kind of an outlet. So, you guys are like the product of a creative outlet for me. And the other thing is having my big list of ideas, and it's literally called Alex's big list of ideas. And I just have this massive cuz you're going to lose it. So, you write it down. And then next week, you're like, you know what? Actually, it wasn't that good of an idea, but I was about to change the whole company, and now I I I actually think it's right.

3:42And so, by having that list, it kind of gives you a little bit of space between them, because you're always emotionally invested in it when it's your idea and it's fresh. And so, giving it some time to to settle, it allows me to look at these and be like, no, even with like a month of sleep, this is a good idea. We should test this one, and it's worth the worth the cost. And so, that's how I That's how I get some of that creative juice out, and I make sure that the tests we have are the highest return. So, in regards to email marketing, you just think of a nice fancy title, and then you just write it down, and sleep [snorts] some days about it.

4:14>> So, um honestly, like the first thing I would do is just Google like split test headlines for subjects. Okay. Yeah. And then you'd have probably You could probably find like 500 and be like, okay, which of these apply to my niche? All right, perfect. Thank you. You got it. So, if you've hit a revenue ceiling, or your entire business relies on you to grow, then I'd love to invite you out to our headquarters here in Vegas to learn how we scale. It's where my team spends two days with you to identify the thing that's holding your business back. And so, if that sounds interesting, click, book a call, and if you're a fit, we'd love to potentially see you out here in Vegas.