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This Guy Lied to Get a Meeting With Me
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0:00We had one guy who somehow found his way on my calendar in the first five seconds. He was like, "Okay, I'm really sorry. I lied to get on your calendar." But he's like, "I promise it'll be worth your time." I'm like, "All right." He'd taken a brick-and-mortar facility from a few hundred dollars [music] a year like $1.6 million dollars a year just using all the free content that we had put out just for the gym space. It just ended up working out so well with that particular founder and his wife. And that's where I think this is what I really want to do. You know, we've been in fitness for 10 years. We knew we could build a fitness conglomerate that would have 100% been a great path to wealth.