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Was du mitnimmst
- Ein Kurs ohne sofortigen Erfolg war meist kein Fehlkauf, sondern nur ein Baustein auf dem Weg zum Ziel.
- Die meisten Kursanbieter meinen es gut, sind aber selbst nur begrenzt gut darin, alles nötige Wissen zu vermitteln.
- Von zehn nötigen Fähigkeiten lehrt ein Kurs oft nur drei, wer den Rest schon konnte, wird damit erfolgreich.
- Das eigentliche Problem in der Weiterbildungsbranche sind übertriebene Erfolgsversprechen, nicht die Produkte selbst.
Volltranskript
Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.
0:00Hey, Alex. Left my job, jumping into uncertainty. Personal training is the goal, but right now I'm using my creative agency skills to live and paying for a fitness business course, but no ROI. That's okay. You might have to buy five more or go through all the ones online and then you'll get it. Just like fundamentally, you have to believe that there is a way to get customers for fitness for sure and you just do not have the skill to do it. And there will be somebody who does. And so, I'll give you guys this analogy. You've probably every single thing you've seen online that sells any kind of information, even ones that don't, will have testimonials, case studies, etc. Anything around education for sure.
0:33And so I want you to imagine a bridge that has lots of bricks on it. Okay? When you take your first course, you take you do your first learning experience, whatever you want to call it to get your first credit. Okay? Think about it like you got the first three bricks on the bridge. Was it a waste? No. It's just that you need more bricks. And so maybe the next one you get the next three bricks on the bridge. Was that a waste?
0:59No. And maybe the third one you get the last three bricks and then the dollars can start going across the bridge and then you can be over here, you know, nice and happy and celebrating. But the thing is is like we do not look at arithmetic, our first grade math teacher, and say, "Wow, you're such a scam because I couldn't do calculus after I finished arithmetic." No, of course not. But you have to do arithmetic in order to to get to calculus or to get to algebra. And so I I always have this very big issue when people are like um and to be clear there's for sure there's charlatans charlatans. There's people who you know give give bad stuff. And I don't think it's nefarious though. I think the vast majority of people try to help and try to do a good job. They are limited by their skill at teaching. And so more realistically someone might be able to teach you skills. Let's say there's 10 skills required. They might be able to teach you skill one, three, and seven.
1:50Well, and then people who happen to have had skills 2, 4, 5, 6, 8, 9, 10 will succeed. And then people will be like, "Holy cow, this thing was amazing. That guy changed my life." And then you'll see that testimonial and think, "Oh, therefore, I should buy this thing." The issue in the alternative education world is not the products, it's the promises. If that person just promised I'll be able to get you brick one, two, three, you'd probably be fine with it. And so I always try to reframe like of course I'm going to try and be the best student I possibly can. But I want to learn everything that person has to teach me and then I want to go learn what the next person has to teach me and the next person. I want to learn from everybody.
2:29I'm not going to be like, "Oh, I only want to learn from one person. I want to learn from them all because every single person has some stuff that I don't know. And if I learn it all, I might be able to do all of their stuff better than all of them." And so I think about it like that. I would encourage you to not get down or learn the wrong lesson from a mistake, which is, oh, I tried to learn this thing. I didn't learn this thing. Therefore, this thing doesn't work. That's that's the wrong lesson. It's just that you weren't skilled enough or that person wasn't skilled enough at teaching, and so what? We try again.
2:55You're not going to stop having dreams. You're not going to stop having goals. Um, you just got to keep going. So, um, with that being said, I love you all. Hope you guys had an amazing time doing the live. I certainly did. Um, keep slaying dragons, keep taking chances, just win. Love you guys. Rock and roll out. Real quick, I'm going to show you the exact 10stage road map from zero to 100 million plus that less than 1% of companies finish I've now done multiple times. And so, I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business. what the constraint feels like, like what are the symptoms of it when you're going through it, and then what steps we actually took to graduate.
3:38And we've done this across software, physical products, uh, service businesses, brickandmortar, all of this, and it works. And it's my gift to you. It's absolutely free. And so the link's in the description, but you just go acquisition.comroadmap. Just enter your info and it'll spit it right back to you. Offering.