KI nutzen, um dein Business zu wachsen

0:00And so things only sound like AI when you don't have a baseline to train it on. So AI sounds like the internet, but if you train it on the work you've done, it sounds like the work you've done. Yes, I will give you guys examples. I want to give you I want to walk through this first. Okay. And so these are the most common things that people are using to get outputs with ACQ AI. So people are looking for sales scripts. So right now many of you, I know because I've talked to you guys, many of you need one or more items on this list, right? So who here um actually what do we have? We have 12 items on the list. Who here, say on number 1 to 12, how many of these things you know you could do better at than you are right now?

0:47You could do better on one of them, do better on two of them, five of them, all 12. Put a number 1 through 12 of these things that are on this list, sales scripts. 12 12 we got a lot of 12s. Okay. That was not actually what I was going for but that's good to know that a lot of 12s. Three, right? A lot of 12s. >> [laughter] >> Five. A lot of 12s. Um some fours, some seven six. Okay. Use AI a lot this is brilliant. Okay, cool.

1:11So the reason I bring this up is that this this now gets to the crux of the issue of like what separates ACQ AI from kind of the generic AI, right? Which is that for many of you these 12 things are the majority of how you make money, right? You make content, you run ads, you do outreach with words and videos and media.

1:36And then those people become engaged leads and then you give them more information via sales scripts and video sales letters and webinars. And then with that extra information they then make an informed decision and then purchase your stuff. And then after that they get more information from you in some way, right? And so it's not that do you have this or not have it, it's how much do you have and how good is it? And this is why the difference between a 225 batter and a 300 batter is such an important point.

2:09So, the whole idea here is that we're trying to make the asset, SQAI, that can help improve the quality of these things as they come out based on all the things that we have trained it on. Now, this is clearly just an asset. There's obviously, you know, offer strategy, there's decision-making, there's things like that that it also is trained on. But, for many of you, when I look at the top use cases that you guys have, these are the These are the big use cases you guys use it for. All right? So, if many of you guys did say at least one of those things is something that you could improve on, okay?

2:39The reason this is important, why this matters, is that if more better is how you grow, this allows you to do that. You no longer have an excuse because you now have tremendous leverage. And I just found this little infographic that thought was funny. All right? Boss, leader, introvert, introvert with AI. I thought that was cute. And so, some of you guys asked, "How do I use this?" All right? How do we put out so much stuff and how do we keep the quality high?

3:06Here's how we do this. So, Mosey Minute used to take me between 60 and 90 minutes per email. And so, this generates, to put this in context, this generates about 20% of the revenue of ACQ, uh, the advisory practice. All right? Now, it takes 4 hours for me to make 16 emails. So, basically, one half day per month, I sit down and I write all the emails for the month.

3:30And so, I get So, this gives me 4x leverage using what I just outlined. I've got my business context, again. What are the three pieces here? I probably should have put a slide up, so I apologize. There's three big pieces. We have business context, we have the rules of engagement, we have how we do the stuff, and then we have the stuff we base it on, our data sources. Those are the three things that you need to have to use AI well.

3:55And so using all three of those things, I wrote the Mas Minute for very long time before using AI. And so then I said, "Great." And I'll tell you, it's like AI does not come up with the idea though. This is a big one. AI does not come up with the idea. It will take the idea that I have and say, "Hey, um I want to write uh uh a Mas Minute based on this core offer structure. This is why it's cool. This is why I think it's awesome. Turn this into an email that looks like these ones and involves that structure." And then it gives me the output and then I tweak and edit it.

4:27Thank you. I appreciate that that. I still spend time on it. It's just the difference is that I get more time back. So many of you guys think in terms of automation when you really should just be thinking in terms of leverage and amplification. I want to say this again cuz I think it's a really important point. Many people want to sell you an automation and it and hey, it's sexy as hell. Automation sexy. But more realistically, what you will get is amplification, not automation.

4:53You will get more leverage, not infinite leverage. True automation is infinite leverage. Right? It's It's It just It continues to run and never has to get checked. It never breaks. It always improves. That is uncommon. What is far more common is that something that used to take me 60 to 90 minutes now takes me 15 to 20 minutes. Real? So I'm getting 4x Thank you, Kevin. I appreciate that. Um and to be fair, Kevin, it's not AI. It's me. It's my idea. It just helps me type the words faster um and give examples faster, right? So instead of me sitting there being like, "All right, what example do I want to use here?" It just gives the example. I'm like, "Great." It already It already used the idea that I had and applies it, right? And so they're not AI.

5:36I take the emails that I have already written that write that I write like me. I have the idea that's me. I say, "Go make this similar to that." It gives me the output and then I still edit it and tweak it, right? And the tweets, for example, that start the email with, those are tweets that I pull from somewhere else, right? And so, all of this is leverage. All right. Next, um tweets themselves used to take me about an hour and a half a day.

6:01And to give you context on this, it gets to 20 to 30% of all of our content comes from tweets, all right? And so, now it takes me about 90 minutes a week. So, basically, I'm seven times more efficient. I haven't automated this. It's not AI making my tweets, it's that it will help me generate ideas from which to iterate to make tweets that are good, right? So, if I could just purely say, "Hey, make me all these tweets," and I copy paste them, it it wouldn't work. I like believe me, I've like it doesn't work, right? But, it can give me inspiration and ideation to base off of to then make my stuff happen faster, because before this, I had to sit there and be like, "Ugh, all right." And I would scroll, I'd scroll X, I'd scroll social media, and usually I'd just wait until I felt an emotion about something, and be like, "Why do I feel this way?"

6:43And then I would respond to that content as my tweet, right? And technically, Stephen, no, it's not still written by AI, cuz I'm still still editing a lot of it. It would be assisted. Um if it's pure AI, it's different. So, which is a a specific difference, by the way, from a from a copyright perspective. Um so, next is um YouTube, right? So, videos used to take 2 hours per video for me, and this is like where 40% of lead flow comes from, right? So, now it takes 15 minutes per video. And so, what's interesting is that many of you will take the word AI and think, "Oh, bad quality." That's because you don't know how to use it.

7:21It's also because you don't have existing resources. This is a big point. This is a big deal. You are rewarded for the work that you have done. My Muzi Mini emails are bangers, because I wrote a [ __ ] load of bangers. My tweets are good, because I already wrote 6,000 [ __ ] tweets before I did this. 6,000, all right? I'm at 7,000 now. 6,000 was just me, right? And so it has a huge data bank data source to pull from to give inspiration in terms of sentence structure, in terms of ideation that allows me to go work a lot faster. And so I gave my estimated Yes, I I do a lot of work, Dylan.

8:00Yes, Emil, exactly. I put 6,000 in and said, "Learn from this." Right? Now, um If we go through here, notice not all of the amplification is the same, right? I got 4x leverage on emails. I got 8x on YouTube. Different, right? And the key point here, big big point, it's the idea.

8:25The idea is the leverage. The ultimate alpha is the idea. And so it's not going to come up with the Mosey Minute because it can't have my experience. And so I know some of the questions that I'm going to get around this are like, "Is AI going to replace us?" Eventually. Not for a while. But the main reason is that because AI cannot live in real life and cannot get real life experiences.

8:50And so those experiences are the alpha. That's the idea. That's the learnings. Those learnings, those stories, those narratives it can then flesh out, but the core idea is yours. That is the essence of it. And so this is how This is how I've scaled what I do. It's like I can take the core the core value. And then I can amplify it. It's not automated. It's just amplified.

9:16You guys digging this? Is this making sense? Correct, Moritz. AI is not a AI is not original yet. It does It's like a remixer, right? Exactly. For now, it will get better in the future. But for now it it more or less remixes. And so the idea is when I want to Okay, I can now articulate this well. What we're trying to remix is our language patterns, our sentence structure, the format of the video. I'm going to have an intro, I'm going to have three main points, I'm going to have stories, whatever, right? The format, the structure, that is what AI is very good at replicating.

9:55The essence of it, the core value that's being created That sounds like video amorphous language for me. Um fundamentally, the good [ __ ] right, that's inside, that's still is going to come from you, which is why a beginner who just tries to churn out AI content still [snorts] doesn't win because they have no idea, they have no experience, they haven't done anything. And the AI can't do it for you. Can't live your life for you. Can't have the experience for you. So, you have to do stuff, like I've always said, and then take the stuff you did, and you talk about it. AI just allows you to talk about more of it faster.

10:30Yes. Rayhan. We can amplify. That's the goal here, right? Um memos used to take me at least 4 hours per memo. Um now they take me probably an hour-ish, right? Um maybe it's a little less than that. I don't know. Maybe I Maybe it was a little Maybe it was a little aggressive on that. It probably still takes me about an hour. Um so, memos 4x, letters 8x. Scripts for sales guys, my god, that would take me a long time.

10:58Um and now we can write scripts much faster for new offers, for portfolio companies, for anything, right? So, we get significantly more leverage. And so, I'm bringing this up for you guys to show you that like how do I use AI to make YouTube videos? It's going to be more structure and ideation. Um and then honestly, I have a skill set which is that I've developed over many years, which is that I can riff on topics in a way that's interesting, and I know syntax and rhetoric that people find engaging.

11:25Being real. Um so, my stuff isn't scripted, and that's what also makes it a lot easier. Um so, for me it's much more like, what are the what are the what are the interesting prompts that drive response around a topic and that is easier. So I like I still So the way I use AI is actually to prompt me to say interesting things. Actually, that's probably the easiest way for me to say it. Like the tweets for me is that it prompts me to respond to things which helps me ideate on interesting things to say faster. It does not say, "Hey Alex, say this."

11:58Now, for for scripts, yes, you can use it to create sales scripts. All right, so that's what we're going to get into next. All right, and so yes, VSLs used to take a full day and now you can do them really quick. Okay? So, the part that many of you guys have been waiting for. So, big picture we've we've broken this down into number one, we have our business context. Number two, we have our SOP repository of how we do [ __ ] And I'm going to give you examples of this in a second.

12:26And number three, we have our data sources, right? Which is stuff that we've done in the past that it can reference to make more stuff like it. Okay. What if you're not confident about the quality of your current content? Excellent question, Casper. I will give you use cases for how to improve this. Yeah, AI uses me the way other people use AI. Yes, I get AI to prompt me. Okay. So, the goal here is we use past work to make future work. So, this is the overarching step process. So, number one is you get assets.

12:55You separate them clearly. So, what I mean by that? So, let's say let's say you got 10 sales call transcripts. You just got to make sure that each sales call is clearly delineated. Like space space space, star star star star star, begin second script, star star star star star, begin third script, star star star star star, begin fourth script. All right? Ba ba ba ba ba ba ba as you go through it. So, you get your assets, you separate them clearly, and then you upload them. All right, so this is the data sources we're talking about. So, you upload that, put your little paperclip, right?

13:22You upload it. Then, you prompt, right? The prompt repository that I was referencing. I probably should have done step three instead of step two first, but you get the idea. Okay. So, you'll notice that the best outputs come from the best inputs. And when done right, these create prompt chains. And I'll explain what this means later. So, for example, if you have a sales recording, but don't have a gold standard sales script, let me um let me send something. Hold on. Luis, can you pull something up um on on this screen? Can we go like back and forth between two screens?

13:59Is that possible? Yeah. Meaning I I'm going to send you a doc cuz I want to show what the prompt looks like. Um so that they can they can see it. So, just so you guys know, I'm going to give you Yeah. I mean, so believe me, this is like the 101 training. So, I'm not going to do any more than this. Um I don't I don't want you to be overwhelmed. Again, before anyone gets too deep in this, levels here, okay?

14:27Number one is get your context window right. Do 101 and 201. Get that first. If you If you do nothing else but doing that, it's a W. The second thing you can do is just get your data sources. Everyone has them. There's There's no work that's really involved there besides you just capturing it. Just put it together, right? That's the second big thing. The third thing is the prompt repository that references both of these things to create outputs.

14:54Thomas, there is a Isn't there a limit providing context? On every one of the platforms there is, but this is why I'm saying try do things in word format um and that'll dramatically decrease the size. Like, if you're talking it's 25 megabytes. If you're doing just words, you'll have more than enough. You can put a book as context with 25 Again, the key thing is you don't put images inside. Okay. So, I'm going to have my team um uh go through this. So, I had this originally as in the slide deck, but I I I'll just voice over it. I think it'll be more useful for everybody. Um yes, thank you, Buck. We've worked on it. Um okay. So, let's say right now um you have some sales recordings, okay?

15:34You have some sales recordings, um but you don't have a unified script. So, your sales team doesn't have a unified script. So, what we would do is we would paste the transcript of the 10 or 12 recordings, and then we'd post this prompt inside of it, right? And so, it'd be like, "Hey, this is the number one. This is for you guys." And I will give you guys a copy, my gift to you, of every one of these prompts as an email, okay? So, you guys get an email with every one of these. Um but I want to go through each of them so you understand how this works because fundamentally you've got stuff, we give it a prompt to make better stuff or analyze the stuff and improve it. That's it. All right?

16:10So, you're an elite B2B sales trainer and script doctor. I'll paste 10 full transcripts of successful sales calls that sold the same offer to the same type of prospect. Your job is to build one mother script from these calls by extracting only what actually moves the sale forward and deleting everything else. Follow these rules. So, you can scroll up. So, analyze these calls first. Identify common structure the best calls follow from greeting to close. Note the exact questions and phrases that consistently leads to open disclosure, uh commitment, and payment.

16:37Define the call structure. Build the script in clear sections with headings. Opening and rapport, frame an agenda, discovery, transition to pitch, offer and value stack, handling three to five objections, final close, and next steps. All right? Booking, bam, fam. All right? Create the unified script. Use only lines that appear in multiple winning sales calls or are clearly essential glue. Remove filler, small talk, or stories that don't directly help the sale. Keep language simple Keep language simple, direct, and conversational. Third to sixth grade reading level. Uh keep the core pitch portion short enough to be said in under five minutes at a normal pace. Where useful, include questions the rep should ask verbatim and notes about intent or tone. Uh output format, a short overview of the structure in bullet form, uh final word-for-word script organized by section headings, bullet list of the top 10 most powerful phrases or lines you pulled from the calls. Remember prioritize clarity, brevity, and closing power. Delete everything that doesn't help prospect decide and buy. All right? So, this is what you can take your transcripts and turn it into sales scripts. Transcripts, sales scripts, transcripts, sales scripts.

17:40This is cool, right? It's pretty sweet, isn't it? Yes? Dope? Dope ass [ __ ] Okay, cool. So, I said I was going to give you guys examples like we're going to This is This is the meat. All right? This is the meat. All right? I know transcripts sales are pretty sexy. All right. So, now let's say you want to write more emails. So, right now you know you should be following up, right? With your leads.

18:06You know you should be following up with your leads. You know you should have a newsletter because Alex said he's getting 20% of his revenue just from spending one half day a month and you're like, "Man, if I spent one half day a month and I and I got an extra 20% revenue, that would be make me money." And I would say I agree with that. Uh and you should do that. So, how do you do it? All right? Uh this is a newsletter style and and so, basically you're going to analyze newsletter and generate it. So, it's both. So, you're an expert copywriter and narrative strategist. You'll notice the same structure for all of these. You give them the role, you give the task, you give rules, and you give output. It's kind of the four the four kind of structure for good prompting. All right? So, you're an expert copywriter and narrative strategist trained to analyze writing samples, extract voice, structure, style patterns, and reproduce them with new ideas while maintaining the same feel and reader impact. I'll provide my past email newsletters that performed well.

18:53Your job is to learn the voice, tone, pacing, narrative structure, rhetorical patterns, and call to action style from these examples. Analyze my past So, tasks, analyze my past email newsletters. For all newsletters I give you to extract voice profile, writing ticks, narrative structure, format and patterns, persuasion mechanism, CTA style. Provide concise but complete descriptions of the style you infer. Next, build a reusable newsletter template using the patterns above. Create a generalized structure for my winning newsletter style including opening hook style, story and bottom pattern, teaching framework, pacing and rhythm rules, closing style. This becomes the newsletter blueprint.

19:26Three, generate a brand new newsletter after analysis when I give a new topic idea. So, this is this is the alpha, right? Remember guys, I was like, you still have to come with the idea. So, you say, "Hey, I want to write so I want to write a newsletter on some stuff that roofers, you know, people who own roofs or people who have the leaky pipes, whatever, that they can do to avoid having leaky pipes in the winter." Easy. So, I want to have this specific thing, this core story or core element that happened. And I'm going to say, "Hey, that's the story." And I say, "Great." Boom, put in my template, go run it, right? And then it's going to fill in the gaps within that structure.

20:03It's going to take that story and amplify it so that it actually finishes follows the structure that I want. So, then the output will be wonderful newsletter, match the same style, use the template, and then it should feel like I wrote it. And so, then it has rules. So, some of you guys never copy phrasing from old newsletters. Learn the style, not the words. Newsletter must be 100% original content in my voice, right? That's why the key idea is so important. If you actually just ask it to just write newsletters for you guys, it will suck. I'm just telling you, it will suck. It does not work.

20:33If you give it the idea, then you will have a valuable a valuable insight. Keep the construction structure consistent, never break character, and if you need more samples to refine the model, ask. Yes, Simon, I'm going to give you all these. My gift to you. All right? And then this is the output format, so you can just scroll past this. Okay. So, here's another one. So, let's say you have Notice, it's like if you have this, then you can do this, right? So, let's say you've got a uh um you're you're getting you're getting stuck on rebuttals, right? You're like people are are not buying from you and they're coming up with objections, right?

21:10So, we say great. Let's help solve this. We're going to upload our transcripts, right? And now we're just going to focus on the objections. So, you're an expert sales and objection handling strategist. You specialize in reviewing failed sales calls, identifying the core objection patterns and turning them into clear, repeatable objection handling playbooks. The input, I'll provide you with one or more failed sales transcripts. Each transcript may include hesitation, filler words, messy phrasing, or incomplete responses. Your job is to extract and clean the insights. Task, identify the primary objection in each call. So, each transcript I give you give you the primary objection, secondary objection. Quote the exact lines from the transcript that signal the objection. Summarize the objection in one clean sentence. Two, propose strong objection handling sentences. So, for each objection, write three to five short, powerful objection handling lines the salesperson could say next time.

21:57These must be conversational, non-confrontational, confidence-building, framed around value, clarity, and reducing perceived risk. Including both softening statements and direct reframes. Three, build a consolidated objection guide after processing multiple calls. Across all transcripts you analyze, create a running playbook, identify all objections that appear more than once, cluster them in the top 10 most common objections, and for each of the 10, give it a clean definition of the objection, list example phrases customers say, and provide three to five objection handling lines. Provide the root cause behind the objection, fear, confusion, misalignment, timing, money, and then format the final guide in a clean way that can be copied into your training manual.

22:35Right? Okay. There's more output. I'm not going to read the output formats for you guys, but that's cuz then it just you just tell it how you want it to, you know, deliver the thing. So, you can show the next one. Okay. Um so, next one. One of you guys said earlier, I wish there was like some sort of writing style analyzer, right? This is what it looks like. So, if you've written stuff anywhere via Slack, via email, blog posts, any any any content you put out, you can deduce your writing style.

23:07And then you can feel you can you can put inputs in so it doesn't sound like AI, it'll sound like you. All right? So, role is your world-class writing style analyst. Your job is to dissect the style of a given text so it can be reverse engineered or reused. Focus on how it's written, not what it says. I'll paste sample writing after this prompt analyze it deeply and systematically. Number one, high-level snapshot. So, overall style summary, author persona, and then primary goals of the writing. Next, give me the voice and tone. Formal or informal, direct or indirect, conversational or authoritative. Uh tone shifts, does it stay consistent or does it change? Any noble moments where tone becomes intense, emotional, humorous, serious. Relationship to the reader, does it speak as if they're peers, expert, coach, storyteller, teacher, or something else? Is the voice empathetic, challenging, supportive, or confrontational? Structure and flow, number three. How is the text built? All right, so overall structure pattern. So, is it hook, story, lesson, framework, CTA? Are there distinct sections or acts? Is there opening? Is there closing? Is there logical flows? Right? How we work through this stuff.

24:04Sentence sentence level style. So, drill into how sentences are written. So, sentence length and rhythm, syntax and construction, punctuation habits, use of questions, right? Diction and word choice. I would scroll through this. Yeah. Is there repetition? Are there analogies? Are there metaphors? Are there rhetorical devices? Notice how much detail there's on this one. We're trying to get the we're trying to get the true essence of the writing. Most of you guys are just saying sound like me. We have to be specific. That's the idea. It is a It is a machine, right? So, you give it machine-like instructions. Imagine you gave this to a human. The The what's interesting about this is that a human would have a very hard time maintaining all this context in their mind when they're trying to write. A robot can, and that's what makes this powerful.

24:50Cool? Okay. Keep scrolling Keep scrolling for me. So, style and rules the checklist. You can keep going. And then emulation sample, and then we have the output format again. All right. And so then this becomes our next thing um that you can complete like completely plug in to anything else. Yes, this is talking to an autistic speech specialist, right?

25:16>> [laughter] >> Um real talk, everything I do I take from that perspective, Moritz. Um when I give instructions, that's the whole point. Um you can use these uh prompts obviously in ACQ AI, which is what I'm talking about, but fundamentally, so like I'm like I have I want everyone to win. That's my whole goal here. Um I use all the LLMs, including it including ACQ AI. I use ACQ AI the most for my own business strategy questions because it pulls from the most context of business of business, right? Rather than like this is pulling from blogs on Wikipedia and stuff. Like I want stuff that is the most applicable for a small you know, for our purposes will be, you know, 0 to 100 million. Um and so especially strategy questions, especially like offer-based questions, pricing questions, sales flow, sales process it's exceptional at. Very good with sales process. Uh yeah, don't tell ChatGPT sound like me again. Yes, please don't. Okay, so with each of these other ones you can get the idea for how much depth there is here. I'm going to just read the um the headlines um so that you can get an idea for how this works. So, um for some of you guys, you guys have sales transcripts and recordings, which if you don't, please do that first, but you don't have VSLs. You can take your sales transcripts and say, "Hey, you're top top-tier direct response writer and sales strategist, you specialize in converting long-term sales transcriptions into polished, high-converting VSLs."

26:41So you upload the document saying 10 successful sales calls, and your job is to extract persuasion patterns, emotional beats, objection overcomes, promises made, and transform and transformation described, and convert them into a cohesive cinematic VSL script. And so, many of you guys need to just take this, take your 10 sales calls, use this to transform them into a VSL script, and then read the damn script. All right, let's go to the next one. Just scroll all the way to the next one.

27:08Okay. So, uh number six. So, uh sales call manager, sales call feedback analyzer. So, this is a big one. So, many of you guys have sales teams and you're too lazy to give sales uh sales feedback. So, you can have the team one of two things. One is the sales manager, if that's you, you take their transcript, feed it and say, "Hey, give feedback as like give me the feedback on the sales script as though you're a master salesperson." So, then when you go into your one-on-one, you can say, "Hey, this is what you need to work on." And then you can role-play it. Now, if you need to do that for the whole team, you can do that, too. Guess what else you can do?

27:41You can have the team get their own feedback on their own sales call. Or you can take your own sales script and get your own feedback from a master salesperson. Right? Okay. Let's go to the next one. Okay. So, if you like specific style of YouTube videos, right? You're like, "I like this style. I like this structure."

28:06Um take YouTube videos you like and paste it in, and then you'd include what you want it to be about, and then it would pattern match to make a video that's about a new topic with your idea with that general structure and tone. Right? So, you're a world-class YouTube script analyst and creator. You study video transcripts to extract structure, tone, pacing, narrative mechanics, emotional beats, comedic timing if any, hook, story arc, CTA patterns, and signature stylistic choices. I will upload one to five transcripts from YouTube that I like. Your job is to analyze them, extract the style and structure, tone rules, build a reusable script template.

28:41Four, when I give you a new idea, generate a brand new script using that template matching the exact feel of the original videos but with completely new content. Dallas, how do you get transcripts from YouTube? You literally there's a button on videos on YouTube to get them. Like literally it's like a button. So, in the description you hit see more and if you scroll there'll be a button that says see transcript and then you can just copy it. It's like you don't even have to have a tool. You can just like YouTube gives you the transcripts.

29:11So, you copy two or three of those and make sure again with whenever you have multiples, make sure that you delineate star star star, you know, number one star star star number two star star star number three as you keep going, okay? Great. Do I prefer A.C.E. for writing copy? Yeah, I mean I use it. Um I'm biased though, so um yes. Uh I like it for writing copy. Again, I I I'll be honest like I use everything. I use everything. I use A.C.E. the most around offer, pricing, sales flow, copy. That's probably the big four that I use it the most for.

29:45Um but anyways, let's keep going. So, uh this would then output um YouTube stuff from past YouTubes that were good. So, keep going. Okay. Uh shorts scripts. So, for those of you that's that's the longs format. This is if you have shorts format. So, either take the your best performing shorts or take shorts that you like that you like the style of and then you insert those into our data source and it already has the context window of your business and so then you say great, boom, here's the prompt.

30:18You're a world-class short form content analyst and creator. You break down YouTube shorts, TikToks, reels and understand their hook style, pacing, emotional beat, jump cut rhythm, punchline and timing, creator voice. Upload one of I will upload one to four one to five short form transcripts videos I like. You analyze the transcripts exact structure and tone and pacing rules, build a reusable short script template and when I give a new idea, generate a brand new short form script using that style. Final script must I indistinguishable in vibe from the original content, while containing completely new content.

30:46All right, let's go to the next one. I like Gemini for images. For those of you curious, I like Gemini and GPT for images. Um I like I use those I use a lot for images. I use GPT a ton for like personal questions. So more like health stuff like if I like I'll give you a real story. My microwave kept getting this child lock on it. So I took a picture of it and I said, "Can I how can I remove this?" And it was like, "Oh, this is series E17722.

31:21Here's the owner's manual. It says this is how to remove it." I was like, "Great." Stuff like that. I use it for the those types of things. Um I use Grok for anything that I want to not have any kind of political agenda woven into it. So anything that I have that I want to ask Grok about is like more like edgy. >> [laughter] >> If I have like hypothetical questions that I don't need the GPT to judge me, um I'll ask Grok. Um so yeah, that's that's like what I use those ones for.

31:50All right, back to this. So uh many of you guys uh need lead magnets, okay? So many of you guys have videos, have content you've made in in the past. You take those transcripts, uh you take those SAPs, you take those assets that you already have, and then you plug it in to create a lead magnet for your business. So you're world-class content strategist and direct response marketer. You specialize in transforming video content into high-converting lead magnets designed to create demand, build authority, and generate email leads. I will upload one to three videos or transcripts of content I like. It may be educational, motivational, tactical, or story-based. You will take the tone, structure, frameworks, insights, and teaching patterns, and then build a master lead magnet based on these patterns, but with new original content aligned with my topic and audience.

32:35Yes, more, it's exactly. If you want to be the sole emperor of the world, how would I go about this? Exactly. Okay, so that's if you have this stuff and need lead magnets. Let's go to the next one. This is the last This is the second to last main one, and then I'll show you the last kind of advanced thing, and I think we're I think that probably we'll have enough minds melted for the day. Um so uh once you have the lead magnet, like once you give a mouse a cookie, it's going to ask for some milk, right? So, once you have the lead magnet, what do you need next? You need the follow-up for that lead magnet. And so, you say, "Hey, you're a lead email and SMS conversion copywriter. You specialize in turning lead magnet downloads into book sales calls using this big stack. I will upload my lead magnet PDF or text. Your job is to read it, extract the messaging, and create a compelling or sorry, complete follow-up system that converts readers into book calls."

33:24Right? That's the idea. So, some of you guys have lead magnets, and you're like, "Oh, it doesn't work. No one books calls." It's like, "Well, have you asked it to make an idealized um uh follow-up sequence?" Right? That's SMS and email that's proven for that specific lead magnet? That's what this helps you do. Okay, let's go to the next one.

33:51Okay. Uh do do do do do do do do do do do do do do do Keep going. Keep going. Okay, offer architect. So, this is one of the big ones for you guys. Um this is one of the like based on the use cases that we've already pulled from the AI, this is one of the biggest ones that you guys use it most commonly. Um so this is going to be a little bit different. So, 11 through 14, the ones I'm going to show you, are actually a prompt chain. All right, so what's the difference here? So, the first 10 I showed you were more or less like if you have this, you know, basically use this prompt plus your context plus the data source to get a good output, right? That's the idea.

34:2611 through 14 basically stacks or loops the output to create the input of the next one. Okay? So, output output one becomes input two. Input output two becomes input three. Output three becomes input four. All right? This is the best $60 I ever spent. I'm glad, Daniel. Glad to hear that. Okay. So, this is the offer architect. So, some of you guys like need to sell more stuff or people aren't buying as much as you want. And so, this is what we'd start with.

34:52So, you're an offer architect. World-class strategies. You think like pricing economies, behavioral psychologist, blah blah blah blah. Your job's to absorb any offer I upload and turn it more powerful, more irresistible, higher converting, higher profit, and more defensible offer. So, I'm going to read this one in total cuz I think it's important and then I'll go to the other ones. All right? So, step one, analyze my current offer. When I upload my offer, extract core promise, mechanism, value drivers, tangible outcomes, intangible outcomes, time to result, effort required, risk, pricing structure, guarantees, bonuses, delivery model, avatar sophistication level, how it's currently positioned versus the market.

35:23Then, create a diagnostic report showing strengths, weaknesses, missing elements, marketability risks. That's step one. Step two, now build a more irresistible version of my offer. So, offer enhancements. Add or improve guarantee, bonuses, fast action incentive, delivery upgrades, reduce reduce steps or complexity, increase time to value, increasing perceived certainty, increasing tangibility, social proof or evidence, insert recommendations.

35:51Value stack, right? I'll go through all I'll just go to skip that one. Okay. Pricing architecture. Here's optimal pricing, here's our anchor pricing, middle entry, bundles, hybrid pricing, payment plans, etc. Step three, add upsells, downsells, or cross-sells. This is optional. Boom boom boom boom boom. Step four, build the grand slam offer version. Create a completely new re-architect version of my offer that is clear, simple, dramatically blah blah blah blah. Keep going through. Um include the title, one sentence promise, target avatar, primary mechanism, delivery model, what they get, line by line, bonuses, guarantees, pricing, reasoning behind the pricing.

36:23That's a key one, by the way. Uh and CTA framing. Step five, high converting offer positioning messaging. So, now give the elevator pitch, headlines, risk-reversal statement, mechanisms. Keep going. Step six, now we have the output format and we can skip the output. So, is each step a new prompt? No, this is one prompt. This is the thing, it's like you guys are putting like two sentence prompts in and somehow expecting it to write a book for you. Like Let me give you Let me give the Let me give you the way it works.

36:50The longer the prompt, the shorter the output. The shorter the prompt, the longer the output. It's kind of like the shorter the question, longer the answer. Like, what's the meaning of life? Very short question, very long answer. If I said, "If you are a, you know, uh, you know, old, white, American man born in this time, married to this person, here's a book about that person. What is that person's meaning of life?"

37:14It might be a sentence. That is, the more context you give, the more it narrows the answer. So, many of you guys probably Let me Let me know in the chat, actually, if you guys get annoyed when you put a simple question in and you get like two pages of answers. You're like, "I just needed [ __ ] yes or no." Right? Do I ever get tired of cranking so much value? Brian, it's a great question. Um I don't know. I'll tell you We'll We'll find out by the end of the day. Um Yes, you guys get that. I get super annoyed, too. Why do you think that is?

37:45Short prompt, long response. Long prompt, short response. It's what it is. You have to give more context so that it answers exactly what you want. It doesn't know what you want, so it just gives you a ton of answers, hoping that one of them matches. Okay? Now Remember what we just did in number 11 is that we got the new offer, right? The output was the offer. Yes? Yeah, I'm tired of it now. Thanks, buddy. So, we got the So, remember output input, output input. So, the the output of prompt 11 was the prompt of number 12. So we now have our offer. What do we need?

38:23We need our sales page copy generator. So, we say, "Okay, I have my offer. Now, I got to write the copy." So, your world-class copywriter specializes in writing high-converting sales page based on a clear, structured offer. So, I will paste my offer architect output including all of these things. So, we take the output and we paste it in as the input. And then scroll. We can just scroll all the way. That's fine. And then it's going to output all these portions. Now, the output of that one is going to be our sales page. And so, we say, "Hey, with the output of our offer architect, I want you to also create my sales call script." Right? Cuz we have our architect, he gave us the output, we say, "Great. You're a world-class sales trainer and call flow architect. You turn offers into high-converting sales call scripts. I will paste my offer architect output. Your job is to create a complete sales call script that a rep can follow." Boom. Now, we have our sales call script off of number 11.

39:13Yes, the chain prompt. Yes. And then number 14. Great. Now that we have our offer and that we have our sales page and we have our call script, what else do we need? We need our VSL. So, we take our offer architect again, we put the output in, and then boom, we have our VSL. And so, just like that, when you can chain these together, you can build out entire marketing universes the way you want it. And the key point of all of this stuff, guys, is the three wheels I started this whole day with. Which is we have to have the 47 questions of context around your business, right? And so, you say, "Now, I'll paste my offer, create the VSL using the structure above, right?" So, whenever you see those things at the bottom, that's where you clearly separate this with star star star star star, and then you put the put the inputs, right?

39:58Um So, all of these will work if you have wheel number one, complete context of the business, wheel number two, great prompts, which is what we're saying, clear instructions to follow, and then rule number three, the data source that it can pull from to make good quality outputs. Those are the three wheels of making AI work significantly better. People can tell the difference between truly automated work, which is why nothing I have sounds like I mean doesn't nothing I have sounds like AI, right? I just use it because it helps you get more.

40:32That's the game. Right? The game is more now. That's the game. If you can do 10 times the work, which is the part that you guys I think many of you guys are missing. It's like every one of you should be able to 10x your output with this. And still keep your quality the same. That's the key. If you like I know a bunch of you guys are like I love Mose minute. Me, too. I spend time on it. I just don't spend 90 minutes like I used to. I spend like 20. Now, if some of you are like, well, you only spend 20 minutes on it now. Well, I don't know. I do Q&A things that are 5 minutes and people pay a lot of money to do stuff like that. Right? And so like I just don't have to waste my time on lower value work. So, if I know what the core idea that I want to talk about is, once the core idea is there, flushing out some of the words and the sentences and transitions and like bolding the stuff like that stuff is a pain in the ass. It takes time. It's not valuable, right? The value's in the idea. The value's in the narrative. The value's value's in the story. That's the value.

41:26Value's in the experience. And that's what everyone who's watching this, you guys, you have the experience. You guys are doing stuff in the real world. You need to document that. That's what the data sources are for. We have to have these data sources so that you can have something that's unique, right? We want to use the AI like a workhorse, right? Use it like a workhorse, not to make your decisions for you. Real quick, I'm going to show you the exact 10-stage roadmap from zero to 100 million plus that less than 1% of companies finish I've now done multiple times. And so I can say with a lot of confidence that these are the stages as head count increases that you need to get through. And I broke each of these down by eight different functions of the business, what the constraint feels like, like what are the symptoms of it when you're going through it, and then what steps we actually took to graduate.

42:08And we've done this across software, physical products, uh service businesses, brick and mortar, all of this, and it works. And it's my gift to you. It's absolutely free. And so, the link's in the description. Just enter your info, and it'll spit it right back to you, all for free.