The #1 Marketing Hack for Your Product

0:00If I spend two months writing a book, and I publish it, and I have to spend the rest of my life trying to promote it to get people to buy it, it's a tough life. Low leverage. On the flip side, if I spend two years trying to build something incredible, and then let my customers market it for me for the rest of my life, more work up front, less work long-term. The book, the 100 million dollar offers book, was probably my first big experience with that, cuz I spent like a very long time writing it, and then I gave it away for 99 cents, and I made one post, and I think this is when I had like 20,000 Instagram followers in total, and that book, to this day, sells more copies every month than it did the month before. And like last month it sold 25,000 copies. It's like almost a thousand books a day, a thousand customers every day. No marketing spent, just word of mouth, and 14,000 five stars.