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- Belohnungen wirken nur, wenn sie sofort kommen, nicht erst als Bonus am Monatsende.
- Kleine Sofort-Belohnungen wie 5 oder 10 Euro direkt nach der Aufgabe erhöhen die Erledigungsquote stark.
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Volltranskript
Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.
0:00I own a upscale men's salon and hair loss treatment. So, that's Great Great Male. Um so, my question is before and afters are really essential at this point, but I have a hard time getting my team to be consistent about it. So, I've tried to like incentivize them and then make it clear it's part of their Uh-huh. uh job, but I'm very much a rewarder, make lots of deposits and then less withdrawals. So, how would you handle that? Would you just like, "I'm going to punish you for not doing this part of your job?"
0:26>> for them? For each? Uh no, I pay them to do their job. >> Oh, yeah, but Do you pay them a little a little like 25 bucks for a >> I'll give them a $100 bonus at like they have basically a really long It's a goal sheet for the month. So, so many pre-books, so many photos, all that. They get like $100 bonus at the end of the month. $100 in total? Yes. Yeah, so I mean that wouldn't I wouldn't roll over either. >> enough. Right, yeah. And so, the thing is this for reward it's like you want it to be timely. So, it has to It's all about latency. So, like you're addicted to your phone because how quick it is, not because it pays you. Oh. And so, you want them to immediately like right as they're at the end of the session it's like, "Hey, reminder." And they're like, "Here's $5. Here's $10 right then." Um and you'll get way higher, you know, uptake rates. And then over time you can do every other one. It's I mean that's how it's how addiction works. It's like you start extending out the period of reinforcement. That's thing one though.
1:15Um thing two, I'm guessing is that there's some social cost, which is why they're avoiding it. And so, it's how do I make this easier for them rather than demanding they do it harder. So, it's like, "Okay, we have a five-step system here. Step one, you greet the customer. Step two, you do this. Step three, like you take the pictures." Like whatever it is, right? And so, it's like this is just like what they need to do to sign out the customer. Like they can't pass go unless they check this box and it's done. It's like I'd rather just incorporate it into the process for how things work. Oh, okay. Got it. Thank you. Yeah, you bet.
1:49And so, for example, when someone comes into the facility, like your front desk girl can be like, "Cool, first thing we do, let's take some pictures." Little fashion shoot, you know, side side, you know, that you look amazing, you know? And then uh on the way out it's like, "Cool, this is what you're going to do. You're going to hand it to the front desk girl." And then front desk girl says, "Great, after-shot. Great." And then the front desk girl can handle the whole thing. And you don't have to pay anybody. So, that's one of my problems, too, is I don't have a front desk. They do everything because cost. Um so, they like have scanners for Venmo and scanners for everything so they can check in and out. And I basically was like, "Do you guys want to get bonused out or you have a front desk person?"
2:22Everyone picked the bonuses. So, I'm holding up my end of the deal, but I just need them to perform. So, would you just say, "Never mind, you guys can't handle it, front desk girl?" Mo- most facilities have a front desk. Okay. Yeah, you have one, right? Two days a week. >> No, no, you have one facility. Oh, uh kind of. You don't have multiple locations. No. Okay, so it sounds like this shouldn't be a hard one. Well, I I like I'm I'm going to say something Thank god there's like no recording. Uh like I kind of piecemealed a franchise, so they kind of have that one, too.
2:52Okay, so you have one or two locations, whatever. >> three times. >> So, um one is it probably like You have to get like in order to get this money, you do this work. If you don't do this work, I will hire someone with that money to do that work. You guys have demonstrated that you are incapable of doing that work and therefore I will hire this person. So, I will give you 30 days to fix it or it doesn't happen. And the way that this works, if you really want it to work, is you say if one of you doesn't do it, none of you get it.
3:23That's how a team is built. Thank you. If you're a business owner and you are not growing as fast as you like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so, we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so, I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstruct the business and you're trying to scale, we'd love to help you out. On the thank you page, you can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.