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0:00If you want to impress poor people, outspend them. If you want to impress rich people, outwork them. And I can tell you this, being in the position that I'm at, because I have tons of young men who work for me. And I mean, they hear all the content that I'm making, and they know that. And so, if you lease a Ferrari for $5,000 a month, or whatever, I know you're not rich. And every rich person isn't impressed by that, because we know what it costs. You only impress poor people. And if you do it really early in your career, every rich person is like, "Man, you should be reinvesting that to get way [ __ ] bigger." Now, if you're like an efficient auto, and you want to have lots of cars, and that's like, again, that's different. It depends on the reason you're doing it. It's like, you shouldn't be cooking your own food, unless you love cooking. But if you don't love cooking, then you should outsource that [ __ ] as fast as possible, so that you can get your time back. It's understanding the context of this, which of course, this will be taken out of context. But hopefully, you watching or listening this can at least get it.

0:53Layla and I both collectively started buying nicer things. So, living in nicer places, having nicer cars. I bought my home, which was a nice house, in Austin. I think it cost me 1.7 million. I bought it in cash, and I bought it off one month's paycheck. And so, I want to put that in context to like, was it a balling house? Totally. It was sick. I was super happy to be there. But, where I lived before that cost me 1,200 bucks a month. And so, you're like, "Wait, 1.6?" Right. We spend money, but by percentage, the amount of money we spend is inconsequential. If you want to buy the toys, and you want to buy that stuff, I'd say, "Sure. Understand one, whatever you spend, you're taking away from the future." Now, there is always a point you have to balance between consumption and investment. If you never spend anything, you live you live your entire life, and you end up with a big pile of money, and you didn't enjoy any moment of that. I don't think that's the way to do it. But I do think there's a ratio there, and I think that ratio depends on you as an individual. I tend to always over-index on investment, because I just I want to become a really like great version of me. And I think that's going to cost money, and it's going to cost time, and I like to be ready for those opportunities, because the opportunities get bigger and have more zeros next to them. And there's no masterminds you get to at a certain level. You just do a deal with someone, and if for me to pony up for the deal might be like, "Hey, you got to write a check for 10 million." I'm like, "All right, I got to have that ready for just like on the sidelines, waiting for opportunities, right?" And so, the idea is being on the defensive, so that you can be on the offensive. It's living far below your lifestyle, so that you can more heavily invest in the growth of the business. And so, your lifestyle is your competitor's opportunity. There's you and other version of you. There's Bizarro you, right? And Bizarro you wants to live this great lifestyle, and has the Ferrari, and the nicer place, and whatever. But when an opportunity comes along, Bizarro doesn't have any savings, because he's trying to to show face, right? The thing is is everyone is trying to show face for hates him anyways, cuz it looks like he's bragging. But also, they know how much he makes relatively, and they're like, "God, he's got to be spending his whole check paycheck. He looks irresponsible." There's zero advantage to being accurately judged. If you are strong, you want to appear weak. You want to have more money than people expect you to have. And so, for me, when we did buy the Bentley, which I bought because I got I'll be honest, I got pressured into it. They're like, "Dude, come on. You make all this money. Like, buy something nice for yourself." And I was like, "I guess people buy nice cars." So, I bought a car. I bought a Bentley. And um I returned it six months later. Uh and I lost 20 grand on it. And I was like, "This is just a complete waste of everything. Like, I just don't care at all about this." Real quick, if you're a business owner, and you're not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had, and what stages of growth they went through, and more importantly, where they got stuck, and how they got past it. And so, we broke it into these 10 stages, and we made this little kind of quiz thing, where if you put in your business information, it'll tell you where you're at. And the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so, no matter what you're struggling with, someone else has already struggled with it, and solved it. And so, I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstruct the business, and you're trying to scale, we'd love to help you out. On the thank you page, you can book a call with my team, and we will look at the business, see if we can help. And if we can, we'll invite you out to Vegas, and we'll do this in person, live.