Warum Sales und Marketing dein Geschäft nicht retten

0:00I can't go back in time, but if I could go back in time to talk to my 20-year-old self and it wouldn't change the outcome of my life now cuz I would never roll that dice. >> [music] >> Is I would say there's two things that you don't understand that will massively change your life. You don't understand brand and you don't understand product. Because I was [music] obsessive in my 20s on sales and marketing and what I would consider fast money. I had fast feedback loops. So, I would I'd get better at sales and then I'd immediately make more sales. I get better marketing, immediately make more money. And so I had this very fast feedback loop that gave me the misinformation or the false belief that this was the right path. But I was actually just playing the wrong game. Because it's kind of like in the Matrix when Neo says to Morpheus, "So, you're saying when I'm fast enough, I'll be able to dodge bullets?" And he said, "No. I'm saying when you're ready, you won't have to." Me being obsessive about sales and marketing was me trying to get faster and faster in the Matrix and not [music] being the one and seeing the code for what it is. Which is that if you make a product that's good enough, people will do the marketing and sales for you. If your brand is strong enough, people will make the association that they want to buy your stuff regardless of how good your copy and your headline and your landing pages and your conversion rate optimization and your media buying are. I kept getting really good at a game that if I knew how to master the big things that [music] mattered would make those skills almost irrelevant. When 100 Million Dollar Offers came out, the book, [music] I didn't make it for anything. I made it for me. And it was originally intended to be an internal document and so I just wanted to make it exceptional. And

1:24>> [music] >> what happened once I released it is what shocked me the most was that I posted once. And I just said, "Hey, I wrote this book. Hope you [music] guys like it." And then we sold out in minutes and I was like, "That's weird." The next month more copies sold. And then the next month more copies sold. And then the next month more copies sold. And it's continued to sell more copies month after [music] month after month for 2 years. And it's still number one in its category on Amazon. And that was with zero paid marketing. Purely off of people telling people [music] about the book. And so when I saw how much leverage that was, that that book sells thousands a day. Not dollars, thousands of copies a [music] day. I have never marketed anything well enough to sell a thousand customers a day. Now, mind you, I've always had more expensive stuff that I've sold, but like I'd never seen that kind of transaction [music] volume.

2:06And the only way to get that kind of transaction volume is to have a huge amount of leverage. The leverage that product unlocked for me or that understanding was that [music] if you make it good enough, and I love the saying which is there's too big to fail, and I love the other one which is too [music] good to fail. Real quick, if you're a business owner and you are not growing as fast as you like, I'd like to give you a free gift. So, my team and I put together the $100 scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it.

2:36And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisitions.com/roadmap, plug in your business information, and if you want us to actually help you deconstruct the business and you're trying to scale, we'd love to help you out. On the thank you page, you can just book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.