Zwei Jahre Vollgas, nur 30.000 Dollar verdient

0:00Unternehmer/Gast My name is Matija. Just to give you some context, uh my fiance and I are planning a baby soon and if I can't make my business work now, [clears throat] I definitely won't be able to with less time and less sleep. So, uh for 2 years I've basically worked 12-hour 12-hour days doing everything myself, uh telling my family I'm going to I'm building the future, but in truth I I've been uh pretty much stuck in place.

0:27So, I run a marketing agency for realtors and home improvement companies in Slovenia. Okay. Uh so, Facebook ads, content, and appointment booking. Mhm. I have four clients at total of 3K MRR. Okay. Last year I made 30K and my goal is So, in the last 12 months I made 30K and my goal is 30,000 net profit per month. Yeah. So, let me ask you a couple questions here.

0:52Alex Um Yeah. Can you do the exact same thing in the US as you do in Slovenia? Uh yeah, I guess I could, but uh the market there is at least for the realtors is probably a bit different um at at least as far as I know. So, there would definitely be some changes I would have to make. I Yeah, I currently make um content and educational content for them, which I um which is the only like fixed revenue source I have since they pay me a retainer on that.

1:25And so, you have to make content. Yeah, I I make them content which performs really well, but then I also do lead gen for them. So, So, you run ads? Yes, Facebook. What do you And you charge 3K a month? Uh no, 3K a month is uh like all together for for all the clients. So, yeah, I'm making um I'm making 15 to to 25% on revenue share and some on uh yeah. So, I I want to give you the the best piece of advice that I can give you. So, right now is all of your content in Slovenian right now?

2:01Uh yeah. Okay, so that works. >> actually I don't make any content if that's what you mean. Okay. How do you attract customers right now? Uh cold calling. I've basically had the same clients for the past like 6 months uh because I like I mentally [clears throat] I can't do anymore. Yeah, yeah, yeah. So, there's a couple things right now. So, number one, the customers what you're charging versus what you're delivering is mismatched. You're not charging enough for the amount you're doing. That's thing one.

2:32Thing two is in order to get basically appropriately priced, you most likely want to go after a bigger market. Now, normally I don't say like switch markets and things like that, but you're at the very beginning and so it's like what's a 100X force multiplier on the skill set you have? You already speak English. Right? So, I'd rather you just like can we can we cuz like if you sell into the US market, like you can sell 1,500 $3,000 per client.

3:03It's just the dollar's stronger and especially for what you're doing. You're doing content and ads, which is crazy. Most people literally only pick one or the other. You're doing both. You guys suggest I switch to the US? I think that's what we need to do long term. Short term, I'd like you to increase revenue. So, how do we do that? So, you're just doing cold calls, you're not making content for yourself, but you are making it for your customers. Right?

3:30Alex Yep. How much additional effort would it be for you like if you're making them content, how can you not make your own content? So, that was actually one of my additional questions I wanted to ask if I should 1,000% yes, not even a question. 100% you should be doing that. So, what I would do is uh do it in Slovenian and then have it translate and then put the captions in English. That way there's no accent. If that's where you're more comfortable.

3:55Alex And I would make the content about you making their content. So, basically think about it like this. If you were to teach someone how to do everything that you do in your business without them paying you, would you teach them? That's what you make your content about. Okay, make it in Slovenian and then Yeah, cuz just add captions in English. Not just get No, no. Get the vo- get get AI voice translation for for for the content. Yeah, exactly. Um that way accent wouldn't be a an issue. Yeah, cuz I want it to be for now and later. So, it might not even be cra- cuz it's Are you on Instagram? I'm guessing that's where you're making the content for them.

4:28Alex Um mostly Facebook. Instagram is not doing that well. Okay. So, I mean the thing is the additional effort to do on both platforms is almost nothing. You could probably charge them for that too as a side note, but for you, you can take the same thing, go on TikTok, go on Facebook, go on Instagram, post it, um make sure that you have the translations in place. I would um if you wanted it to be cuz like sometimes the algorithm can be weird, you can have a US page and a Slovenian page. Again, it's not a lot of additional extra work to just duplicate the effort. And so, what this does is number one, this builds your content strategy while building theirs.

4:59So, we can solve for both today in terms of lead gen and then tomorrow in terms of the fact that you're going to have US customers, which you can charge US rates. And so, I honestly just want you to take whatever you're charging, add a zero to it and that's your US price. Okay. Seriously. Now, in terms of tactical, well, that is tactical, but the next piece that I want you to do is are you familiar with ManyChat? Is that how you have them working leads or getting leads? Uh no, I I watched the the educational like content you put like 2 weeks ago. I watched it. That's how I actually I'm just I'm basically implementing it for the organic side.

5:34So, that's that would be just a additional source of leads besides the the ads. Um so, I'm in the process of implementing that, yeah. Okay. And Okay. So, number one, you make content about helping them make content and so, you try to replace yourself by teaching the public, the world every single thing you do to build content. Hold nothing back. All right, I'm telling you.

6:05You want to hold nothing back cuz >> Very specific uh just for for the for these two niches, I guess for for real estate and home improvement. Yes. You want to show them everything. So, the automations, the AI that you use, everything that you do to run run the business better, I want you to show all of it cuz when people see how much work you're doing, they're going to be like, this guy knows what he's doing and I don't want to do that work and then they inquire. All right, thing one. Thing two, turn on the ManyChat automation so that when you are posting, put a CTA in the first line and the video and then new followers automatically get a DM where you can sort them and say, "Hey, are you here for free stuff?" Um or do you like to grow your, you know, real estate, whatever.

6:42Alex Um and then you can start working those DMs as leads. Number three is that from the leads that come in from that US Instagram, uh change the prices to US by adding a zero and offering the same thing. That's what I would do. Okay. Um And come up with a sexy lead magnet. Do you have a lead magnet? For myself, no. Yeah, yeah. Make one for yourself that's 100 days of content for uh real estate. 100 days of content in 100 minutes. Ooh.

7:11Ooh. That sounds great. I like that. 100 days of content in 100 minutes. That's your CTA. Yeah, I I basically have to completely rethink uh how to actually do content because it's probably very different from for the US market at least. I actually don't think so. It's they're solv- they're solving the same issues. The algorithm is still humans. It's what humans find interesting. Okay. Cuz I'll tell you this. Right now the best Yeah, go ahead.

7:37Yeah, right now the best content that's working is actually about like Texas and like the the laws. Uh so, what's actually allowed and how to do some particular part of let's say selling a house. >> Yeah. So, those things are different. Those will be different by country. I agree there, but it's not like it's not hard to find out. If you have a concept that works, just make the US version of the concept. Okay.

8:02And yes, this is a major departure, but the benefit of what you're doing right now is that if you were super super super far along, it's much heavier to change, but since you're earlier on in the in the course, you might as well shoot for the moon and get it right the first time. Yep. But this still allows you to build for today and tomorrow. You're still going to make your Slovenian content. We're going to duplicate into the US. We're going to add the CTAs in terms of the 100 to one 100 content in 100 minutes, 100 days of content in 100 minutes.

8:30We'll have our new followers that we get and the people who respond to the lead magnet and when you get a US person, add a zero. Okay. Uh so, with the current clients, I just keep them as cash flow? For now. Yeah, I you got to you got to pay bills and and feed fam. Okay. Um so, there's Okay. Uh what about for So, this is more just specific for realtors. What about home improvement? So, uh there I've actually been struggling to do content for them Well, they're two different avatars.

9:01Which one do you rather serve? Um well, I've been serving realtors Yeah. more. So, then just focus on realtors. There's more than enough. You don't need two avatars. It's two different offerings, two different customers, two different businesses. And just go after the US market. Yep. Okay. So, Last point, focus on realtors. Just pick.

9:27Okay. Cool? Cool. Appreciate you. Thank you so much. No, you bet, man. I know it's going to be it's it's uh you're in a hard time, but that's a very clear plan. Okay, yeah. All right. Thank you so much. I've been watching you for a long time, so I appreciate you, man. Rock and roll and I'm excited to hear how how things go in 6 months, right? If you were a business owner and you were not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the 100 million dollar scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources and finance. And so no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information and if you want us to actually help you deconstruct your business and you're trying to scale, we'd love to help you out. On the thank you page you can just book a call with my team and we will look at your business, see if we can help and if we can we'll invite you out to Vegas and we'll do this in person live.