Klar kommunizieren

0:00If you're ever going to explain anything, only explain via analogy, which is absolutely imprecise, but way more effective for getting people to understand what you're talking about. Yeah, so I would just like don't talk about science. Just no one [ __ ] cares. Just go analogy and talk about So, the difference So, good content is declarative not procedural. Meaning you want to talk about stuff not how to do stuff.

0:22So, think about talking about what is possible or what the problems are with an existing thing rather than um this is how you like you know, we do two two pills a day and like As As soon as you get granular, you lose everyone. So, you just want to talk conceptual in your content. From a training perspective a lot of times we think we need to like explain how something works to someone rather than than just teach pattern matching.

0:55And pattern matching is significantly faster to train and just as effective. Right, because in the 95% of cases where like patterns will just always match, they can just run the playbook. And then in the 5% that don't they can go to you and then you just create another pattern for that and you can train them on it. But like most of the time like you don't need to explain how mitochondria work or whatever. All right, it's just like they present with this, this is the protocol.

1:24Real quick, if you were a business owner and you were not growing as fast as you like, I'd like to give you a free gift. So, my team and I put together the 100 million dollar scaling road map, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly, where they got stuck and how they got past it. And so, we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so, I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you de-constrain the business and you're trying to scale, we'd love to help you out. On the thank you page, you can just book a call with my team, and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas, and we'll do this in person, live.