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To get more customers than you currently have:
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0:00I've heard you speak about before focusing on one acquisition channel, but then there's the the single acquisition channel problem. >> So, if I'm talking to a hundred million dollar company, it's like hey, yes, we definitely need to have more more than one acquisition channel. Someone's like, hey, I started my lemonade stand. Like, I think I need to have diversified my acquisition channels. Like, bro, like, let's just maybe sell some lemonade and see what happens. A million bucks a year is where I tell everyone like, just do one thing for one person on one channel. Cuz everyone tries to overcomplicate it.
0:26Once you get there, then the question is, okay, now we usually just need to do it consistently. How can we like consistently do everything and increase how much we're spending? Before you get to a million bucks a month, you still probably be able to stick with one channel. At that point, I'd probably diversify. Cuz that's when it's like, get more customers, increase LTV, decrease risk. So, if we were to get a second acquisition channel, that would be worth getting more customers and decreasing risk. Which is why it's a a huge strategic benefit to do it. >> We got to four million a month before I even started doing outbound. Like, for clarity.
0:53>> 48 times what you're doing. So, yeah, you definitely have room to like triple.