The Chillest Season of My Life

0:00What acquisition.com is when we started was a cash flow based family office that Leila and I ran. And that was honestly the chillest my life has ever been. I was also bored to tears. >> Mhm. >> Um but like a good life and probably might have been better for the season I'm about to get into. >> Sure. >> Um but it became apparent after we did something like 24 deals in 24 months and these were not like VC style deals. They were like real, you know, purchases. Um that you know, portfolio theory rules and of the 24 like, you know, three-ish were like the really good companies.

0:29>> Mhm. >> And then on top of that there was like our brand blew up in this time period and so we had to basically have this recalculation of like, okay, well, these are all the resources we have at our disposal. We have cash, but like this brand is getting really big even almost greater than the cash that we have access to just our own money. >> Yeah. >> And so then it was like, okay, well, we started the advisory practice in January of 24 and I think we did 36 million in EBITDA year one. >> Mhm.

0:54>> Just on that one unit. And so it was like, okay, >> [laughter] >> it's >> So >> and then obviously, you know, the book launch uh last year we did, you know, 105 and we still had the advisory practice which grew the next year. And so um I've we've basically we stopped doing um deals that we were just investors in >> Mhm. >> and now it's brand plus capital plus work and I'd rather have fewer eggs that we're going to get huge outsized returns on like school

1:22>> Yeah. >> uh was January of 24 as well. >> Yep. >> Um but school has, you know, we have 30 million users now. >> Yeah. >> Um and it you know, we have a billion plus GMV like it's it's a very big platform. And so like I you know, Zuckerberg didn't have a Airbnbs as side hustle. >> You didn't have any either. [laughter] >> Yeah. And so it's just like if you have a if you have a stallion like run it. And so I think that's where we're at where it's like we're being really, really specific. I'm I'm willing to put more capital at risk now because I'm going to put my brand behind it

1:50>> Yep. >> um and make sure the product's exceptional. And that's I mean, the bar is the product has to be [ __ ] insane. >> Yeah. >> And then we bring distribution and cash. And like that's when it's like the the holy trinity. >> If you like this video and you're a business owner who wants to break through your current revenue ceiling, I distilled every lesson from scaling 10 businesses past 10 million and three businesses past 100 million into a completely free scaling roadmap that I've used to go from zero to one, zero to 10, and zero to 100 plus. And so you can click here and you can check it out.

2:16Again, absolutely free. And since you're a business owner, I appreciate you and uh enjoy.