Mehr Leads für eine Steuerkanzlei

0:00Unternehmer/Gast Hey, Alex. So, we're currently selling cost seg studies. Cost seg? >> Cost seg. >> [laughter] >> Some cost seg studies. I'm like, all right. Like, how much does it cost these days? What's the going What's the going rate? Yeah. >> It fluctuates daily. >> half. Anyways, keep going. Uh So, cost seg studies, you're aware of them. So, we currently get about 200 leads a month. >> That's awesome. All from Google Ads. Great. >> Okay. And that's people going, typing it in, very bottom of funnel. Uh we like to get to 500 leads a month.

0:28>> Sure. We can't scale Google Ads anymore. The search intent is not there. We've tried Meta and can't acquire at a reasonable rate. Uh what would you do to get to 500? Well, I wouldn't be like Meta doesn't work. It's just whatever ad funnel or offer that you're offering is not It's either not reaching the right people or the thing that you're showing them isn't what they want. And so, it's one of those two buckets. And like, all marketing works. It's just like what How much friction do we need to to have in front of the right audience?

0:56Alex Um are there So, if I were you though, the lowest the highest likelihood bet that I would make is the good news is there's so many real estate influencers. And a lot of them don't have cost seg firms. Like, they sell biz app They sell You know, they sell all sorts of stuff. I would then go and just try and do partnership deals with all of them. Because all of those guys are teaching people how to buy properties and buy multi-family. And they themselves have portfolios. And that's probably where I would go and try and find all my deal flow. And then just give them a kickback on all the cost seg work. That's what I would do. Okay.

1:30And you could absolutely scale from 200 to 500. So, I've done a little reach out to influencers. Didn't have a whole lot of success. What How many did you do? Um At least 100. You know, not not Not not 10,000. So. >> Yeah. 100 one time? Sure. Yeah. Well, yeah. Yeah. Well, you know, like, outbound doesn't work. Like, rule of 100 is 100 a day. Sure. You know, um and then the same thing with Meta is like, how much did you spend on Meta? Well, we did for 6 months and probably spent 50 grand. And got got Uh you know, uh cost to acquire customer was just over 5 grand on Meta and 1,000 on Google. So.

2:04>> Did you get uh what's LTV? Uh LTV is about uh 5,500. >> Okay, so it's too high. So, um thing is you're you're probably like 6 in from gold on the Meta thing. Um Did you Did you Did you have an agency or are you running it? We're running it. And uh my partner in the business runs uh quarter million a month in another business and does well on Meta. So, we know what we're doing. But, the big issue that Well, I won't say we know what we're doing. But, the the big issue that we ran into is a lot of the people who were coming to us were very interested in it, but you have to own the property to buy the cost seg study, right? And so, so many of them are thinking that they're going to buy the cost seg study, but they never end up executing and purchasing on that property. And so, we found ourselves educating a lot of people who weren't ready, willing, and able.

2:47>> And you guys make a lot of content right now? Uh we just started putting out content. So, we're about 9 months old. Okay. Okay. Uh well, content's going to be the long-term thing, for sure. So, just keep continuing to invest in that. Like, I've got I'd say I'm I don't want to say a friend, but like an acquaintance um that has a cost seg firm. Sweaty. Uh yeah, right. And so, he just does all of it off of his organic. And obviously, that's worked well for him. Um so, that's one play. Uh the affiliate thing Like, all of these All of these work. You know what I mean?

3:13Alex And so, I would say pick one and go all in on it. Like, there's no way Like, if you got to 5,000, I'm like, dude, you're this close. Like, is there a way that we can, you know, increase CTR from like 1 to 2%? It's like, boom, now we're at 2,500. Is there anything I can do in the funnel to get a 30% lift in total in total conversion? Yeah, probably. Now, we're down to 2K or 1,500. And I know that we're going to have LTV cuz they're going to come back two or three Like, once someone does a cost seg with you, they're going to just keep doing that. >> Right? Exactly. And so, if it's like If I can break even, worst case, on first transaction, but I still get them to come back every year they buy another property, it's still a compounding asset. And you're 9 months old, right?

3:47Alex And so, like, you haven't even had a full cycle. And so, for me, if I break even, that's the worst case, which you already have. Um but I'll bet there's some things that we that that you could do to uh to increase the overall CRO. So, when you talk about getting to a million a month on one channel, would you can Google and just stop doing it and go all in on Meta or No, no. Keep doing the I mean, and PPC is so easy to Once it's working, you just kind of like let it go. No, I mean, um you've maxed that. I'll put that in quotes cuz have you? I don't know. Uh 200 leads a month, there's nothing else on Google. Uh Like, there's probably more opportunity in PPC in terms of other keyword terms that you just haven't found yet that would convert. So, I would continue to double down on Google. Um but the fact that you were running them and you were making sales, I'm like, dude, I'm like, this what this far away. So, given that you did make sales from it and you were doing it for 6 months, I would be like, can we do it another 6 months? Cuz I mean, it took me a year to get my outbound to be where I wanted it to be. Maybe you're just 6 months away of getting Meta where it needs to be, too. And you'd rather pour 6 more months into Meta than start an outbound? Yeah.

4:50Alex It's a totally different game. If I were like, because you have so much I now have more information cuz you said your partner does, you know, media buying and whatnot. So, it's like you have that expertise. Um I would keep doubling down on one, PPC primary. And then secondary, I would continue to make the the adjustments on on on Meta. Thanks. Yeah, you bet. If you're a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly, where they got stuck and how they got past it. And so, we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so, I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information. And if you want us to actually help you deconstruct the business and you're trying to scale, we'd love to help you out. On the thank you page, you can just book a call with my team and we will look at your business, see if we can help. And if we can, we'll invite you out to Vegas and we'll do this in person live.