Every season in your business has a different thing that will block you 🛑

0:00So, at every season in a business, there's a different thing that will block you. From zero to six figures, it's usually because you don't know how to acquire customers at all. From six to seven figures, you learn how to acquire customers reliably. From seven to eight figures is increasing the back end. So, most people think you need to market more, when in reality, you need to fulfill more. You need to deliver more. Then you can increase how much you make per customer. You then start adding more acquisition channels to the business that you've built. And so, what happens most times, people will plateau because they're solving the wrong problem.