Scheitern gehört zum ersten Erfolg dazu

0:00Losers stay [snorts] losers by never being willing to lose. Everyone loses before they win. And so there's this great moment in The Matrix, which is the the famous jump, where Neo is trying to jump across the buildings, and everyone's gathered around because they think he's the one. He obviously takes the jump and he falls. And they're like, "What does it mean? What does it mean?" And Cypher, who ended up eventually being the Judas of this, says, "Everybody falls the first time."

0:29And so even the one, or the person who was going to become the one, was somebody who had to fail first. And I love that because everyone falls the first time. Your first business is very unlikely to be your last business. The first product you have will be a product that you'll be embarrassed of years from now. But what's important is having the product, getting the product, building the product, launching the product, shooting the shot. And so if you're never willing to lose, you're never going to win. So in 2025, if you start a podcast, you start making content, you start doing cold outreach, or you you you you take a new job, whatever it is, just remember that your second try after you fail, which you inevitably will, takes twice the emotional effort, but half the actual effort. So you'll fail and you'll emotionally feel bad, but guess what you did? You actually gripped your hands on the unknown. And you go from unknown optimism to known pessimism. So it's like, "Okay, now I know what it takes. I now have realistic expectations what is required in order to be successful. And although it may be bigger than I originally thought, I now can quantify what is required to win."

1:38And so here's the thing, the best entrepreneurs in the world have the biggest failure resumes. And so I don't even want you to win. I want you to build your failure resume. And so if you're like, "Oh, it must be easy for you to say." I lost money on my first two real estate deals I ever did. Almost lost all the money I put in. I've lost money on crypto when I put it in years ago. I lost money on uh bad hires. I've lost millions in bad hires, actual hard costs, not soft costs. I've had six failed businesses. I've had nine failed partnerships. And so, I bring these things up because like you're not going to hit it out of the park on the first shot. But the crazy thing about how success works is that you only need to win once. That's the crazy part is you only have to win once. I'll read you this quote from Jeff Bezos, which is what I started my first book 100 million dollar offers with. We all know that if you swing for the fences, you're going to strike out a lot. But you're also going to hit some home runs.

2:30The difference between baseball and business, however, is that baseball has a truncated outcome distribution. When you swing, no matter how well you connect with the ball, the most runs you can hit is four. In business, every once in a while, when you step up to the plate, you can score 1,000 runs. This long-tail distribution of returns is why it's important to be bold. Big winners pay for so many experiments.

2:53And when he says big winners pay, they pay in failures. They pay in the scars that they have to incur and endure along to hitting it out of the park and hitting it out so big that they never have to swing again. And so, I want to make this as real as I possibly can. I just found an old note from myself to myself that's 12 years old. And so, I talked about my $10,000 per month income goal.

3:19And reading it got me actually pretty choked up. This is all to say that no matter where you're at in your journey, you've just got to believe with all your [ __ ] heart that you're going to make it because no one else is going to believe for you. Because you can never expect someone to invest in you more than you invest in yourself. And the crazy thing is some people say they'd kill for a shot or they'd die for a chance when in reality, they won't even wake up 60 minutes earlier for it. So, we've eliminated the distractions, all of the things associated with not doing the stuff. And now, hopefully, I've removed some of the mental BS around getting started. Real quick, if you are a business owner and you are not growing as fast as you'd like, I'd like to give you a free gift. So, my team and I put together the $100 scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly, where they got stuck and how they got past it. And so we broke it in these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information and if you want us to actually help you deconstruct the business and you're trying to scale, we'd love to help you out. On the thank you page, you can just book a call with my team and we will look at the business, see if we can help and if we can, we'll invite you out to Vegas and we'll do this in person live.