Organischen Content zu bezahlten Ads machen

0:00Simple Threads. Four locations, small threads, sorry. Small threads, four locations, three are new, one is the old one you had for 16 years. Yeah. Yes. And uh the one of the big issues is we don't have enough data and we have to have a better CRM so we can track. And you're you were right. Last night I went home and dug into the data I do have and just by raising my revenue to 5 million instead of 3 million and getting rid of the data challenge, it makes my company worth $6 million.

0:27>> Amazing. So that would be so that's more >> more money. Yeah. That's my um >> Yeah. Uh so my question is um last year um I dabbled in uh organic content I thought you'd be like crypto. I was like >> [laughter] >> Here we go. And um had some success. I had videos that had got like 2 and 1/2 million views.

0:52>> Amazing. But you know, brought me people that weren't necessarily in my market. >> Uh-huh. Um which I'm okay with because the ultimate goal is to have stores everywhere. So it it could be okay. But um my current thought is time-wise cuz I I you know, I like working, but I work a lot. I work like 90 hours a week. Um is if I were to kind of go down this a little more time and energy into organic content creation to then use it to um do paid local ads.

1:26What um what should I be making content about? That's where I got stuck. So I was doing like two kinds of content. Um like kind of like thrift content which isn't really what I do. >> instead of thinking about what type of content, think about what will be valuable for the person that I'm trying to attract. Okay. So think about all the problems that moms have uh specifically the moms that you were talking to. So maybe single child or single sex child, whatever.

1:52Um moms. And the nice thing is that they have lots of problems. And so you just make your content around that and then you just try and tie in the product. Okay. And then run targeted local >> as many of those as you can. The ones that take off, you take those, make them into ads. Uh-huh. Yeah. And if you don't want to even put a CTA in the organic, you can just make the organic content. When you have the winner, you take that one and then stitch on 5 seconds of a CTA at the end and then run that as the ad.

2:21Okay. Yeah, super easy. It's a really good strategy for anybody. Like if you if you're like trying to get it like if you right now are predominantly paid and you want to start doing a little bit more content I do think it's a good idea in general just cuz you'll get more conversions on a lead nurture perspective cuz people get on the phone, they're like, "What is this person or who's this person?" Then they'll look at your account. They'll be like, "Oh, okay, they're alive." Um and so but basically it's just free I just see this free testing. So you just get you post as many times you want. You can just see relative to the other other other pieces that you have. These ones outperformed, great. Now I'll make these into ads. So just provide value.

2:55That's easy. Yeah, just solve problems. Okay. Like here's other like here's three ways that you can, you know, uh save on repairs for, you know, kids' torn clothes. Or here's how to get stains out of these things. Or if you're you're the type of person who like sees this and is like, "I'm never going to do that." Awesome. Come to Simple Threads. Like [laughter] uh so I keep saying Simple, sorry. Small Threads. Um we've got you covered. Okay. That help? All right, that helps. Thank you. >> Okay. Easy. So if you've hit a revenue ceiling or your entire business relies on you to grow, then I'd love to invite you out to our headquarters here in Vegas to learn how we scale. It's where my team spends two days with you to identify the thing that's holding your business back. And so if that sounds interesting, click, book a call, and if you're a fit, we'd love to potentially see you out here in Vegas.