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"This Is Really Expensive"
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0:00I like prefacing things with it's really expensive. Literally the moment before we say the price. I like doing that because no matter how rich someone is, expensive always means expensive. So like so it's expensive and it's like they brace themselves and then you say it. If they imagine a number higher, then they're like, "Oh." Sigh of relief, yeah, I'm in. If they imagine a number that's high but we're still higher, they were braced for it. And so then you don't have these big reactions.