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Happy customers tell 3 people. Unhappy customers tell everyone. You’ll get more our of finding
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0:00Hey, Alex. How's it going? I have to say thank you for dinner last time. That conversation that we had literally changed my life and changed my business. >> And it's all the story of what happened. >> For sure. >> So, we had an event that was scheduled and uh had to get moved. And everyone found out except for uh one sales guy. And he sold six people into an event that didn't exist. And so, on like a random Monday, we had six people showing up. Came from Israel during like bombs and stuff that was happening. And he was like, "Hey, I'm here for the workshop."
0:29Um and I was like, "This looks awesome for us. I'm really happy I'm really happy that we that we're in this situation." And so, we had the team spend the day with the the six. And then we took them out to dinner. I bring that up just because it was a great like example um of like something that took me too long to learn. Was that like when you have something that gets messed up, you can't just like refund somebody cuz you they're still net negative, right? Like he still flew from Israel. If I'd said, "Hey, my bad. Here's the money back."
0:55He'd still be like, "Screw this guy." You can't just make it right. You have to make it more than right in order to actually make it right.