Die Formel: Volumen mal Hebel ergibt Output

0:00What is the single [music] principle of business you wish every entrepreneur understood before they start? >> [laughter] >> The one thing. I think if [music] I had to really boil it down to one, it'd be volume. The amount of volume and repetition [music] that is required to excel in any domain is typically not twice as much or 10 times [music] as much. It's usually in the order of magnitude of thousands of times as much work and repetition as you think it is. I think that is the fundamental discrepancy that causes people to fail. It's that they thought that I post one time [music] or I'll post 10 times and all of a sudden I'll become famous or I'll get viral or my marketing will work on my 10th ad or my 10th door knock [music] or 10th email that I do outreach on. But the more experienced guys are like, "Okay, how do I send 10,000 emails a day and do that for 10 years?" It's hard to fathom when you're starting [music] out that someone can actually do 10,000 times more than you. But the people who are 10,000 times ahead of you, because there are people who are 10,000 times more than people who are starting out, probably did 10,000 [music] times the repetition. And so if you can do volume, lots of volume, with tremendous leverage, then [music] you get huge output.