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Would You Pay $100,000?
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0:00If I tell you, you have to pay me $100,000 and in 1 year, I will double your business. Many people would probably be like, yeah, sign me up. But then what happens is month one, they drop 5K, and then they lose 5K. And then month two, they lose 5K again. And then they say, "Ah, ads aren't for me. Ah, outbound's not for me." The way it actually feels is that you lose 5K, you lose another 5K, you lose another 5K, and then all of a sudden one month, you make 25K, and then the next month you make 50K. But it [music] happens all at once. You have to be willing to forego that period of time for a long time, understanding that you just want to make progress.