Der YouTube-Player wird erst nach dem Klick geladen. Alternativ: Original direkt bei YouTube öffnen.
Was du mitnimmst
- Bei nur sieben Mitarbeitern kann man nicht gleichzeitig Marketing aufbauen und Top-Talent einstellen, beides kostet je etwa sechs Monate.
- Die erfolgreichsten Kanzleien im Beratungsgeschäft sind vor allem starke Vermarkter, nicht nur gute Anwälte.
- Eine bewährte Agentur zu engagieren und ihre Methoden genau zu studieren ist oft besser, als sofort ein eigenes Marketingteam aufzubauen.
- Man kann einer Agentur anbieten, mehr zu zahlen, wenn man dafür offen ihre Strategien lernen und übernehmen darf.
Volltranskript
Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.
0:00Unternehmer/Gast I'm a law firm owner looking to scale my law firm. Sure. And I've identified three values today. I've identified two major constraints. One is the marketing is all outside agencies and I don't really know or a lot about it. So, I want to bring that in. Mhm. And also, I think I need to start hiring higher level talent to start basically unicorn parts Mhm. of what I do. Yep. And we are I guess another concern will be we are cash flow intensive issue uh and trade. Yeah. So, at what point I guess do you put it all together? What do you think is the better route to go if you had to do one or the other? Is it the one that attorney train attorney? I think both are 6-month endeavors if I'm just guessing.
0:48Alex Recruit and train top talent or build an in-house marketing team. One brings it in, one is money, if I had to do one or the other first. So, um I would cuz you have a small team. You have six people, right? There's seven people, right? So, um I think that the best from what I see, the law firms that make the most money are exceptional promoters, especially in the transactional space which you're in.
1:15Alex Um and so, I would hire an exceptional agency that has a proven track record and I would study everything they do. Have you read the agency's chapter in Lead's book? I have not. Read that chapter. So, it literally does like this is how I did this is how I learned marketing. So, I go to agencies and I say, "Hey, um and I like agencies uh most times more than the coaching world because agencies have to produce results or they get fired. Um and so, I go to agencies ideally ones that have I get from referrals.
1:44And then I tell them, "I want to steal everything that you have, but I will do it over a longer period of time cuz it'll take me time to learn and I will compensate you for the difference. So, your normal people probably turn out at, you know, month three or four. It'll probably take me longer than that. So, you'll pay more I'll pay more there. And then after I do kind of absorb what you're doing, um I'll pay you a consulting period after that to make sure I can troubleshoot. So, you'll make more LTV than than a normal customer, but I'll do that in exchange that I want you to show me what you're doing.
2:13Alex This is how I've learned every platform. I just pay someone more. Okay, cuz the agency I have right now is there's no transparency. Right. Right. And that's why at the onset, read the chapter. I literally have a script in there of what you say to the person. Uh and if they say no, then you go to another agency and you read the script again. Okay. That's what I do. The answer is agency marketing first. If I were in your position and I had six employees, I would rather learn it because in order for you to succeed at the level I think you want to succeed at, you've got to know this stuff. So, if you've hit a revenue ceiling or your entire business relies on you to grow, then I'd love to invite you out to our headquarters here in Vegas to learn how we scale. It's a my team spends two days with you to identify the thing that's holding your business back. And so, if that sounds interesting, click, book a call, and if you're a fit, we'd love to potentially see you out here in Vegas.