In sales scripting, many miss a key point in the first five minutes:

0:00I sell business training to business clients. So last year we did 14.8 million pounds. >> What is What do you teach them how to do? >> Teach them how to grow their business. >> Is it courses that are done in person or is it digital? >> We are heavy in person model and we want to scale to 25 million from 12 to 15 live in person event on a monthly basis which are free events. >> Right now, who's doing the pitching at the events? >> So I've got about six to eight people that I've trained and we've got some really good ones but it does take a long time to get those people up to speed to be able to do a really good job.

0:31>> Well, let me ask you a question about the pitching. So when you have the pitch, is there a slide deck? >> Yeah. Yeah. >> How many slides is it? >> 268 for the day. >> Yeah. Yeah. For the whole day? >> Yeah, for the day. >> Ah, all right. So let me just make your life a hundred times easier for six days of work. So the pitch should be word for word scripted on the slides. So my pitch at Money Models, the book launch, was 1,700 slides just for the 90-minute presentation that I gave which means every word I said was on the screen paired with a visual for people who don't speak English that good. The only thing that you need to train them on is how fast to say the words, how loudly to say it, when to raise their voice, and when to lower it, and what to do with their hands.