Trainingsprogramme an Sportler verkaufen: eng oder breit?

0:00Question from iPhone 5. I have a partnership opportunity with an athlete who has about 170,000 followers on IG and Facebook. I wanted to niche down to target amateur athletes, but she said a lot of up and cominging athletes don't have the disposable income to pay a high monthly subscription. Would you niche down and target the amateur athletes or go wide and target people looking for fitness and inspiration through sports?

0:30It's a tough market. Um, there was a guy a while back, Jacob Hillier, I think his name was, who had a jump thing on YouTube. He had like a $67 ebook and from that $67 ebook he was doing like four million a year. Um, and that's all he did. And so I think that if you're trying to do high, so athletes pay for training. That's fairly common in even like, you know, high school level. Like there's plenty of kids who pay $300, $500 a month for pitching coaches and jumping coaches and hockey coaches because the parents are looking at that expense. They one have status associated with their kid being good, confidence, skills, whatever, but also there's a a decent likelihood that they can get a full ride to university or college uh by being good enough and getting a scholarship. And so they see this as kind of like an investment towards getting the kid good enough to go and play for, you know, play and get their college tuition for free. Um, so I'm not entirely sold on the fact that they don't have money, but the question is just is the services that you're going to be offering remotely what they're willing to pay for. If it's not, um, I think that there's probably a third category of people who are interested in this type of sport that would be willing to pay. And so I was actually exploring this with a UFC guy who's a really big name in the UFC and he was like, "What do I do for like if I were to build a community, what would I do?" And so I said what I want what I if it had been up to me, I would basically have it from like the championship mindset of like how I approach things as a champion and then add in things like you do or like them doing breakdowns of real games or real fights of other people or their own games and be like, "Hey, pause. This is what I was thinking about here. This is why I moved this way on the court or this is why." And so it gives insight into how to play the game better. And the thing is is there's this massive massive amount of recreational players.

2:22Like the amount of adult leagues that I mean at least in the US have just boomed for like softball, basketball, football. Like there's there's a huge market for people who still want to get better just because they don't want to look lame in front of their friends and just kind of be cooler. And so I think that might be a third market that is probably undertapped that I would be looking at if I were talking to this particular person.