Give a Free Coke to Double Raffle Ticket Purchases (Reciprocity Tactic)

0:00Do you want to know why places offer you a bottle of water when you walk in the door? It's not because they want you to be better hydrated. It's because they're trying to use reciprocity to get you to buy stuff. So, a research study came out where what they did was they had people hand strangers a can of Coca-Cola before asking them to buy tickets to a raffle for charity. The people who got a can of Coke bought twice as many raffle tickets as the people who did it. And they ran the study again and asked them whether they liked the person or not. And it turned out even if they didn't like the person at all, the number of raffle tickets that was purchased remained unchanged, which means that the power of reciprocity, the power of giving first is so strong that it'll compel people to buy things even from people they don't like. And that's what you should use in your own business. For more videos like this in the future, go ahead and click follow and I'll see you in the next one.