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Why Most Businesses Compete for Only 3% of Buyers
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0:00Who here heard of my stuff within the last 90 days? >> [music] >> Who here in last 6 months? Thank you. So, there's two. Last 12 months. Three more. [music] Four more. Let's go 2 years plus. Which is everyone else. It's a great visual demonstration of like most people don't make the amount of sales they want because they're trying to make them happen too fast. [music] Because 97% of the market in almost any market is not ready to buy today. But they will be ready to buy in the next 24-36 months.
0:25And so, most [music] businesses are capped because they're only competing for the same 3% and they're competing with the same 3% as everyone else who's impatient. But like the reason the big brands are so big [music] is because they actually sell to everyone. They just sell to them when they're ready.