Learn How To Sell

0:00I'm very new to you. So, please bear this in mind. >> It's all good, both ways. >> [laughter] >> We sell IT management services. What's stopping me is never took sales and marketing seriously. So, the sales department is non-existent. The marketing department is fairly non-existent. Only this year we locked arms with a a marketing agency that's actually looking promising. Should I be waiting on the marketing side of things to be fully on board and ramped up before hiring sales people?

0:30>> I am a I'm a big advocate of the founder knowing how to sell. Especially as a smaller business, um knowing how to sell will never make you less money. Because you're going to have to sell your team, you're going to have to sell recruits. You like and the better you get at sales, the more you'll get better at marketing. Because you getting on these calls, I promise you will make the marketing that you're doing work better. Once you nail it, then you're going to duplicate that with somebody else. I don't want new process, new person. So, you've been in the business, you know as much as possible. I trust that you will you will yourself to figure it out. I don't trust that somebody who doesn't have the skills themselves and figure it out.

1:03>> Right. >> So, new process, old person, we get the process dialed, then we have an old process because we figured it out, and then we can introduce the new person.