Conversion-Rate-Benchmarks nach Traffic-Quelle

0:00Yeah, I was going to give you guys some rules of thumbs for like different kind of conversion metrics. So, one of the simple ones would be like if you're doing thing is there's so many variations. So, it's like if you're closing off of meta leads for in person, it's like you should close 10% of the leads that that you have. So, you get 100 leads for an inerson service business, you should close about 10%. Um, if you're, you know, above that, amazing. If you're below that, you probably have some opportunity for improvement. Um, if you're closing off cold webinar leads, um, if you're selling to broader markets, you're probably looking at two to 3% conversion of those leads, as in webinar opt-ins to sales. If you are a little bit more niched, then that can go up to 5% of leads. Um, the craziest I've ever seen.

0:38And like again, that's leads, not shows, right? Or people who are there during the offer. That's just overall like you had 100 people opt in for webinar. All right. Um, if you have a salesperson that's in person, right? If you're going to someone's home, um again, my rule of thumb with sales people in general with a proper sales process is 35%. I would like them to close at least one out of three um of the prospects that they're getting in touch with. Typically, if it's higher than that, I will raise price. Um if it's below that, then uh then I will fix the process before I even consider lowering the price. Um web pages, most times it's going to be between 1 and 2% um in terms of conversion rate on those pages. I'll I'll give you a fun factoid for uh school. So I think school right now is at like 4%. It's really good u for school about pages and it's because when you have trust in a platform that starts to increase your conversion overall. So I'll give you a wild example on this.

1:29Again these are rules of thumb. Um my Amazon page for my books so like offers for example. This is the last time I looked. Um we convert roughly a quarter of the traffic that hits that page. Think how crazy that is. One out of four clicks buys. Now, what you trade off when you have a platform like an Amazon, right, is that I'm not making all that money. Amazon's basically making all the money and then like paying me a small commission. And so, you just have to play with the numbers there, which is like, okay, instead of it being uh, you know, 25%, I'm getting two and a half%.

2:01So, I'm getting 10x the conversion per click and I might be getting onethird the gross profit. Is it worth it? Yeah, I'm still making three times as much money, right? But you just have to understand the difference between those things. So, those are just a handful of rules of thumb that I have followed that have served me well in business, in services, um, in order to scale. Real quick, I'm going to show you the exact 10stage road map from zero to 100 million plus that less than 1% of companies finish I've now done multiple times. And so, I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business. what the constraint feels like, like what are the symptoms of it when you're going through it, and then what steps we actually took to graduate.

2:43And we've done this across software, physical products, uh, service, businesses, brickandmortar, all of this, and it works. And it's my gift to you. It's absolutely free. And so the link's in the description, but you just go acquisition.comroadmap. Just enter your info and it'll spit it right back to you. Offering.