Der YouTube-Player wird erst nach dem Klick geladen. Alternativ: Original direkt bei YouTube öffnen.
Was du mitnimmst
- Eine Community hat kaum Startkosten, im Grunde zahlst du nur fürs Hosting.
- Ein gutes Angebot folgt dem Muster Versprechen, Plan, Beweis.
- Eine kostenlose Community mit ein paar Videos und einem wöchentlichen Call kann Leute sanft zur bezahlten Community führen.
- Ein kostenloses Onboarding Gespräch für neue Mitglieder erhöht die Chance, dass sie später zahlen.
Volltranskript
Das Transkript ist das englische Original mit Timecodes. Die deutsche Zusammenfassung steht oben. Sprecher werden automatisch zugeordnet.
0:00If you had $19 on Instagram on teaching outdoor climbing skills, cool. How would you build community? How can you price it very high without a very heavy spin- up cost? Well, I mean, there's really no spin-up cost. It's community. So, I think right off the bat, you can check that one off. So, the setup I mean the setup cost is just hosting the community. Like, that's literally it. Beyond that, um you just want to have a killer offer. So, I mean, we just did all these page breakdowns. I would model what I just went over, which is promise, plan, proof, and what do most of these people want? They probably want to level up their skills. And you probably have elements that people want, which is probably like hand recovery. You know the [ __ ] better than me, right? Like best places to climb, uh, recovery for this, workouts that are skill specific for grip, for back strength, for leg strength, for how to jump between things. I I have no idea what this is about, but you get the idea. All right, so we have each of the features that are going to be part of the plan. Um, and again, if I want to convert the highest percentage of people, this the I'm just I'm just sharing what seems to be working the best for everybody is the two the two community offer free lead magnet community which has five five courses which fundament not five courses, five videos which is fundamentally just the VSSL and uh one call a week inside the free that just gives them value and then soft tosses the paid community and then inside the paid community you have all the other stuff your CTA A for your organic is going to be on stories and posts to drive people to the free thing and the free thing is going to have the call. Now, if you want to get even spicier and convert a higher percentage, then you'd add a third conversion mechanism, which is that you give them an onboarding call. So, think about this is like how many different ways can I drive people to buy. I'm going to have a free onboarding call for everybody who joins the group. They're going to have a weekly call where I still I sell one to many and then I have an automated selling system that goes through people who watch all five of the videos increase the likelihood that they buy. So, I do all three of those things to maximally convert as many of my free people into paid people.