Many people don’t know this:

0:00So, there was this frozen yogurt store that just crushed it. It was a chain that was in Nashville. And so, I called uh the store and I said, "Hey, I'm a student of economics at Vanderbilt, and I'm doing economic survey of small businesses in the area to see how seasonality affects their business." Cuz I was like, "I'm going to get into it. How does it suck in the winter? Do you lose money every month?" And I got on the phone, luckily, with the manager, and they're like, "Oh, I can I can just send you all our financials. Is that easier?" And I was like, "What the heck? That would be wonderful." And they're like, "Actually, you know, I'm the manager of the four locations. Why don't you send you all of them?" I was like, "You know, that would be lovely." And so, they sent me all their financials and all their books for four or five locations, and I just got to I just knew everything about what they did.