Du musst nicht wissen, was du tust

0:00It's normal to not know what you're doing. If you did, it wouldn't be called growth. Hmm, high five your fear, uncertainty, and doubt, and carry on. If you knew what you were doing, then you would be stagnating. Because you'd be doing nothing new. And so if you're going to do something new, then that is what would be the catalyst for growth. And so you can't want to grow and also want to know everything you're doing at the same time.

0:36It's like the two beliefs contradict one another. And so that I I think that's a lot of a lot of the discontent that people suffer from is they want two things that are polar opposites. They want the really strong character, they want the easy life. Like one is the price of the other. You have a hard life to have great character. You have an easy life, you have you have shitty character. Everything came easy.

1:01You want to grow, you don't want hardship. Hardship creates growth. And so they want both and you can't like it's it's wanting the Jordans without paying the price. There's there's and the price isn't bad. It's just the price is what it is. And so it's just do you want the Jordans or not? And if you do, then don't lament the price tag. Pay the price tag and be happy you have the Jordans. And if you don't want the Jordans, then don't buy them.

1:26There's something in here is around comparing the lessons that people who have achieved success tell you about how to also achieve success when they're using that pattern, which is well, they look like they know what they're doing. I should look like I know what I'm doing. I should feel like I know what I'm doing. But you don't know what you're doing. You're You're a white belt and that person's a third degree black belt in whatever it is that you're trying to pursue.

1:54State the facts and tell tell truth. I mean my I mean the amount of, you know, 900 follower Instagram accounts that all I see is people espousing advice on how to grow their social media following. You're never going to win. Like you don't get it. Like you like I'm I've been following like you don't get it.

2:23Cuz the content of what you're putting out Sorry, the evidence that encapsulates your message disproves literally everything you say before you open your mouth. And the thing is is that people are obsessing about the algorithm and this type of font and I should do vertical format and I should do horizontal format. And I use this as an analogy or that you can draw to anything, but everyone has that friend who is a train wreck on relationships who gives relationship advice.

2:51It's just like it doesn't even matter if the advice is good. You're a train wreck. It's the fat friend who gives advice on how to be fit. It's just like and they're like citing all these studies and you should try these supplements. It's like you're a fat [ __ ] Just shut up. Stop. Like there's don't waste your breath. No one is listening. And so it's just it's missing the big obvious thing. And so again it's like that big domino. You're like, I want to get into fitness. Like there was a friend of mine actually who's in the fitness space and he's like, I really want to grow my fitness business. And obviously like I have books on it and I have videos and did that for a whole past life.

3:22And I was like, dude, you're not in shape. He's like, but I know all these I was like, you don't look like someone that anyone wants to look like. And so the thing is like for whatever you're doing the big one thing is like if you were look like a shredded god you could say eat fried chicken every day and people would buy your [ __ ] Cuz like what's the one big domino that if I just did that everything else would take care of itself?

3:52Do that and every ounce of effort you're putting into not doing that is a waste. Real quick, if you are a business owner and you are not growing as fast as you like, I'd like to give you a free gift. So, my team and I put together the $100 million scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly, where they got stuck and how they got past it. And so, we broke it into these 10 stages and we made this little kind of quiz thing where if you put in your business information, it'll tell you where you're at and the most important part for you, what to do for each of functions of the business across product, marketing, sales, customer success, recruiting, IT, human resources, and finance. And so, no matter what you're struggling with, someone else has already struggled with it and solved it. And so, I'd like to give you this thing absolutely free. You can go to acquisition.com/roadmap, plug in your business information, and if you want us to actually help you deconstruct the business and you're trying to scale, we'd love to help you out. On the thank you page, you can book a call with my team and we will look at the business, see if we can help, and if we can, we'll invite you out to Vegas and we'll do this in person live.