Einfachste Anzeigen Strategie für lokale Unternehmen

0:00How do you make big triceps? Just kidding. >> [laughter] >> So, current. I moved from East Coast to West Coast. Opened my office for over almost a year. Mhm. Not making much. Okay. What do you What do you sell? I'm dentist. Okay, got it. And my desire is to be five times more what I make by December. Okay. Is it like make it or break it? Sure. To be honest. And obstacle mostly right now to having more patient. More patients?

0:29>> More patient. I mean Okay. >> possible to make it five times? >> What are you doing right now? To advertise? Advertising mailers, um Yelp. And some uh Google. Yeah, everybody's you're like you're you're advertising just like it's 15 years ago. That's all. Yeah. So, you just need to advertise like it's 2024. So, it's going to be content on social media. It's before and after, so people getting their teeth done and you running social ads uh locally. Which luckily is very easy to do.

0:59Like local ads you don't like The hardest part about paid ads is targeting. And so the advantage of being local is you just you drop a pin on the map and you say anybody who's in a 10-mi radius of here, show this before and after, put a an opt-in form. And you just have your front desk call them and and schedule an appointment. And if you want you can just have an automated scheduler on the thank you page and then they select it. And then when the when the the secretary calls to confirm the appointment, you get a card for a no-show fee cuz it's me cold traffic cuz you're not going to want to deal with no-shows.

1:30And if they're like, "Why do I have to put a card down for an appointment?" She's just going to say, word for word, "This is how we've always done it." Works every time. That's yours. I mean that's it. Like you you need to run before and like you probably won't be able to run before and afters on ads. You can make them for content. Uh in terms of the ads, do you do like Invisalign or do you have some sort of like specialty that you do? Yes, all of them. Right. So, then you just just give off you know give a thousand dollars off of Invisalign or two thousand dollars off of Invisalign. Um an alternative strategy if you really want to If you really want to five x this year, how how seriously do you want to five x?

2:05Very seriously. All right, cool. Then do this. Uh give away a free pair of Invisaligns uh uh as your ad. Be like, "Free Invisalign giveaway." Uh and then have you know run it in this radius. And then do a countdown being like, "7 days away, 6 days away, 3 days away." You just message and text people until the drawing happens. And then select a winner. And then call everyone else who opted in and say, "You got second place.

2:32And second place is two thousand dollars off of this. When do you want to book it?" Do that. On which platforms? Just Meta. Meta will be fun. Thank you. Yep. If you are a business owner and you are not growing as fast as you like, I'd like to give you a free gift. So, my team and I put together the 100 million dollar scaling roadmap, which is basically 200 hours of us looking over all the portfolio companies we've had and what stages of growth they went through and more importantly where they got stuck and how they got past it.

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