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Why a 15‑Minute Pitch After 3 Hours of Value Still Only Made Two Sales
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0:00I got asked to speak at this like personal trainer conference and he's like, "Yeah, I blocked four hours for you. That's a lot." I had such a long speaking slot that I was like, "Well, I'm not gonna pitch for four hours." I made this really long presentation that was just like very, very good on fitness, sales, and marketing, all that kind of stuff. At the end, I was like, "Yeah, and here's the price." And I dropped it. And so, I did what would have been a 90-minute presentation pitch in like 15 minutes after giving 3 hours plus of value. And I got so much resistance from the crowd. I think I made two sales. Like, it was nothing.
0:26The moral of the story though, I had done a half measure. And so it's either sell or don't …