Was im KI-Zeitalter wirklich wertvoll ist

0:00Like when information is like free and infinite with chat GPT or AI or whatever, what actually has value in this industry? And an interesting example, I asked her to like elaborate a bit and she said, "For example, there was a lot of women in her community that their point of differentiation used to be making a beautiful ebook. Like just being able to get the graphics pretty or, you know, or making pretty graphics.

0:29It things like that used to give you an edge, right? But now that anyone can kind of produce graphics or or PDFs or whatever, like what actually is the value in this world? >> Um I'm interested to hear what you have to say, but I will answer first. Um I think so first off, just for everyone, information has been free for a very long time.

0:54So this is not new. There's this great thing called the internet and people could search for information and it was readily available. So what appears to be this like crazy thing, like how could we how could we hide or, you know, put information behind a paywall when it's so readily available? I had a a professor, one of my favorite professors in college, who said uh he was a career consultant and he said, "You know, consulting is basically like sitting next to a river with a cup in hand and taking a cup out and then handing it to someone and charging them for it."

1:22And I've always actually always remembered that kind of visual. And so a lot of the information component is when there is infinite information, the value is in the selection and curation. Because you no one has the time to consume all of it to figure out what's good. And so at the end of the day, most of the time we're always selling time. A compressed time. Like when you see uh a year of dates dating in 10 minutes, it's like it's a time compression. People are like, "Oh, this is a good deal for my time." And so things that make things faster, things that make things easier are things that typically people will just gravitate towards. And so removing friction from people's lives will always be something that humans will go towards. Now, AI has done a lot of that, for sure. But, like we can still there's still value to be to be given to people by your specific way of doing something. So, I'll just say that, like, big picture, that's number one.

2:10The second component is um which might be, like, teased out from her question, is like, what things are valuable? And obviously, we're talking school here. So, like, what things are valuable within the context of community? And so, uh if the things that AI can do will replace things that humans can do over time. I don't think anyone's really arguing that. And so, we just have to ask the question, like, what things can humans do that AI can't do? Which that that that number gets smaller, right? But, people in a world that everything is fake will probably crave realness and authenticity more than anything else.

2:42And so, having a community of real people going through real, you know, struggles and problems, et cetera, and then sharing that, I think, will always be valuable. And if anything, more valuable in the future. I mean, fundamentally, like, we're making a very big bet on it cuz we believe that. Um so, that's thing one. Now, um underneath of that, it's what Whatever you teach, there's typically some element of it that's like, here's my way of doing something. And then, there's some element that is consumable within that community. So, community itself is consumable. Like, if you had a community last month, it's not like this month you're like, "Well, I don't want community anymore." You still want community, right? So, you consume that product, if you will, month over month over month. Um Now, there's different examples of like, what other things Now, this is going to be kind of niche specific to whatever your thing is. Uh can someone, after they understand my way of thinking or my process or my method or whatever, how can they What are the inputs of that system? And so, in the gym launch world, it was like, we delivered ads. That was the inputs of the system. We would go test ads, we'd figure out the ads winners, and we'd say, "We already showed you how to how to run them and how to sell people once they came in."

3:43But, the input was the ad. Uh there's a 3D printing community. Their input was they go look at trending uh products, and they're like, "Okay, we've already taught you how to go 3D print our way. Here's the training products for the week or the month. And so people will like that's consumed cuz next month they'll be different. There was a wholesale guy who was in here at really good retention. His thing was his team would go search for different homes that were you know, potentially good deals. All the numbers penciled out. And then all people had to do was just go there and if they walked in and it looked good, then they would buy it. But next week it's going to be different.

4:14There's financial guys who do stock pick. You get the idea here. Is that like there's you have to just think what is the consumable portion of the value that I can help create and so and separate that out from like maybe the one-time component. So some some of you guys sell courses, some of you guys sell webinars, things like that, you know, through school. And that is a one-time value which you can charge whatever the relative value is to the person. After that, the value has to be signific- like typically the value will be smaller because it's only based on what is consumable. And so just making sure that that is priced appropriately, I think will help a lot of people get better retention in your communities. Um and so yeah, I think there's tons of stuff that still has value. Like you still have friends. You still are many of you are married or have spouses, things like that.

4:59AI has not replaced that. And I think if anything, like the desire for true humanness will only go up. Like people have never been more lonely in the age of social media. What was supposed to connect us has separated us. And so I think having, you know, the platform for communities I mean our whole goal is to make it, you know, real. >> Mhm. >> Real quick, I'm going to show you the exact 10-stage roadmap from zero to 100 million plus that less than 1% of companies finish. I've now done multiple times. And so I can say with a lot of confidence that these are the stages as headcount increases that you need to get through. And I broke each of these down by eight different functions of the business, what the constraint feels like, like what are the symptoms of it when you're going through it, and then what steps we actually took to graduate.

5:40And we've done this across software, physical products, service businesses, brick-and-mortar, all of this, and it works. And it's my gift to you. It's absolutely free. And so, the link's in the description, but you just go acquisition.com/roadmap. Just enter your info, and it'll spit it right back to you, all free.