The One Thing Small Businesses Are Missing

0:00Immediate's huge, right? Like, we're using it. Like, I'll give you two examples we're using. On the ad side, what we did was we built this gigantic data repository, which by the way, I think that's what the big the huge gap that small business owners are missing is they don't have a data layer. And so, it's like, if you want to have anything that's unique, it starts with the data. If you want to build like any kind of AI that's actually useful. And so, one is like, how do we build a repository of all the data that we have in terms of sales copy, testimonials, videos, collateral, all of that in one place.

0:24And then, have that get piecemealed out into ads in real time, and then also match those to dynamic landing pages. So, we have that live right now at acquisition.com in terms of how we're doing it. So, we have several hundred landing pages that are getting pushed against several hundred different ad ads that are going out all being done programmatically with AI. Which is really but like, we're we're not a we're not an AI company, but we use the [ __ ] out of it. And so, I think that there's a like those are the the on the paid side where it's really really exciting. And then on the on the organic side, it's like right now we started More Mosey, which is like the highlight channel.

0:56Um and I've got one one one cracked out teenager um who's do who's putting out 20 20 clips a day on his own. He's doing five five mids, so like we call them mids, it's like call it like 3 to 10 minutes clips, and then he's putting out I think 15 or something like that shorts per day on his own. And so, he just takes all the time if I'm talking to business owners, takes it, runs it through, it highlights the points. From there, he just basically just makes sure that it's good, inserts automatically the the the CTAs that we want, and then boom, it's all

1:29>> What's your philosophy on bringing the cracked out teenager in-house, remote, in-person versus agency versus platform where clipping can happen, a Discord that just you hear about these Discords with like 200 clippers and they all get paid on a CPM basis randomly. It feels deeply chaotic, but if you can harness that, maybe it's powerful, but what's your philosophy? >> Uh yes. >> Okay. >> That's 100% my philosophy. >> Okay.

1:55>> Um but like, are you an agency fan or in-house? It's like, I want three agencies working for me and an in-house team. Like, it's all all the impressions are out there. Like, got to catch them all. Like, go get them. You know what I mean? And same thing with um, like if I I pay a lot of attention, especially on the paid side, to e-commerce. I think they're almost always the most cutting-edge. When it Well, actually, porn is the most cutting-edge. Right before that is I'm being real, right? E-commerce is second most cutting-edge. Um, and those guys are all completely the ones who are crushing it going to zero to 100 million plus in call it like 12 to 24 months. Like, all the companies that are running the same playbook

2:25>> Yeah. >> is decentralized, um, UGC with kind of like AI back-end for screening for control, and then just letting it [ __ ] rip. If you like this video and you're business owner who wants to break through your current revenue ceiling, I distilled every lesson from scaling 10 businesses past 10 million and three businesses past 100 million into a completely free scaling road map that I've used to go from zero to one, zero to 10, and zero to 100 plus. And so, you can click here and you can check it out. Again, absolutely free. And since you're business owner, I appreciate you and enjoy.